Tag Archives: Trade Publication

Why-Print-Newspapers-Are-Not-Dying-Out

Why Print Newspapers Are Not Hitting Rock Bottom

Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained their print subscriptions despite having access to broadband – will Read More →

Examining-the-News-Habits-of-Facebook-and-Twitter-Users

Examining the News Habits of Facebook and Twitter Users

Social media audiences are starting to become extremely segmented in how they get their news, how they react to news, and how they share news content. It used to be that online publishers could get their content read based on the basic age demographics assigned to large social media outlets such as Facebook and Twitter. But those audiences are changing and now publishers need to Read More →

Mobile-Email-Opens-Surpass-Desktop

Mobile Usage Now Larger Than Desktop: What Does This Mean For Publishers?

Mobile devices appear to be winning the online engagement war. As reported in a recent article on Marketing Sherpa, mobile email opens recently topped desktop opens, while 49.3 percent of the population makes purchases with their mobile devices (as opposed to a mere 36.6 percent of purchases via desktop computers. With this new trend in mind, let’s look at some steps you might want to Read More →

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors.   Click here to view a PDF version of this infographic. Uncover what your job board could be with RealMatch and see what those purple guys aren’t delivering: 1 of a Read More →

Is-your-content-digestable-here's why-it-needs-to-be

Is Your Content Digestible? Here’s Why It Needs to Be

One of the biggest and most important trends in digital publishing today is the push towards “snackable” or “digestible” content. These compelling little tidbits may not strike you as brilliant journalism, but they could just save your publication. Here are some of the reasons you need to make your content easy to grab on the go. SEE ALSO: 4 Content Strategy Tips for Member Communication Short Read More →

Click that link

From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link

Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media to Create a Community For Your Site Build Your Audience Read More →

Mugshot Publication

Vermont Publisher Launches ‘Mugshot Tabloid’

  If you have never heard of a monthly publication called “Green Mountain Mugshots,” then don’t feel bad. While it is available online, it is only printed and distributed in the New England area. Still, this little 24-page publication is selling out at $3 a copy and it is selling out because people love to read about the misery of others. SEE ALSO: Can Civic Read More →

Use Your Audience Data for Targeted Ad Sales

Use Your Audience Data for Targeted Ad Sales

If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the major talking points of this piece, and how they apply Read More →

4 Revenue-Generating Tips for Niche Online Magazines

4 Revenue-Generating Tips for Niche Online Magazines

PR Newswire recently quoted the Association of Magazine Media’s 2015 Magazine Media Factbook’s statement that within the past three years, the adult U.S. Viewership of magazines’ digital editions has more than quadrupled. That’s an extraordinary gain in audience numbers — and it’s time you captured a piece of that pie for your own niche publication. Here are four steps you can take to boost your Read More →

Girl-eating-salad-reading

Magazine Publisher Rodale Partners With Chef’d.com

If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade publications. Let’s take a closer look at the particulars of Read More →

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