Tag Archives: Trade Associations

3-tips-for-setting-the-perfect-agenda-for-your-meeting

3 Tips for Setting the Perfect Agenda for Your Meeting

An agenda is a very powerful tool to have set in place when planning any type of meeting. This becomes especially true when the meeting you are planning involves a large group of people, something that is often the case in meetings of trade associations or professional organizations. Without a clear agenda set ahead of time, it can be very easy to get off-track, allow Read More →

how-frustration-can-illustrate-your-associations-value

How Frustration Can Illustrate Your Associations Value

When it comes to trade association or professional organization member recruitment, is it ever a good idea to frustrate your members? In fact, when running any type of business, is it ever a good idea to cause strife for them? The common sense answer is “no”, but what you might be missing out on is the answer “yes”. SEE ALSO: How to Combat a Cyber Attack Read More →

3-Free-Tools-to-Use-for-Trade-Association-Content-Marketing

3 Free Tools to Use for Trade Association Content Marketing

Content marketing is a strategy that is quickly growing in popularity, but not just among businesses and search engines. The truth is that content marketing is becoming a very helpful tool that professional and trade associations can leverage to attract new members through the web. At the heart of things, content marketing is basically the act of delivering valuable, informative, and relevant content to prospective Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

Nearly 40percent

More Proof Webinars Drive Audience Participation

Webinars, an increasingly popular format that associations are using to disperse information and knowledge, are more easily distributed than ever. A portmanteau of “web” and “seminar”, a webinar is an important tool when trying to attract and retain association members, and with a little planning, your association can use these tools to recruit new members and bring value to membership as a whole. SEE ALSO: Read More →

Combat Member Attrition

4 Tips for Combating Member Attrition

Attrition is bound to happen among associations and organizations. Everything from business influences to social and perception change can affect attrition. The key, however, is to know when to change or implement a strategy to combat attrition. During down cycles, what is your association or organization doing on its own to fight against a downward trend? The answers to these questions may end up being Read More →

Is Your Association Using Social Media The Right Way

Impact Study: Is Your Association Using Social Media The Right Way?

Social media isn’t just for wasting time online anymore. These days, social technologies, including video and other media, are being used by professional associations and organizations to reach out to potential members and retain current members. In fact, a recent study, conducted and published by association management company Kellen, has revealed some surprising news about how professional associations are utilizing social media. Associations Are Branching Read More →