Audience Development Through Social TV: it’s Just Getting Started
The Golden Age of social TV was just a couple of years ago. Since then, the concept seems to have waned. Some think that its best days are in the past. However, it’s still a viable means of audience development. SEE ALSO: Cross-Platform Ad Campaigns Integrate Social Media with Television Consolidation Social TV is enjoying […]
Cross-Platform Ad Campaigns Integrate Social Media with Television
It was only a matter of time. Social media is on its first date with television. Thanks to a new partnership, companies can accurately measure the impact of their TV ads with social media analysis. The Concept You might have heard of BrightLine. It’s a company that is “the leading provider of rich media advertising […]