Tag Archives: Social Media


How Will Google’s Accelerated Mobile Pages Affect the News Industry?

When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and it can add a sort of random element to the Read More →


Why You Don’t Notice That Native Ads Are All Over Your Facebook

Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to find the most cost-efficient ways to reach the largest audiences. Over the years, online publishers have learned that they have an advantage over printed publications in that ad placement can be dynamic and focused on the individual reader’s preferences. Native advertising has become very popular Read More →


4 Reasons Your Brand Should Be On Instagram

They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor the occasional photo, then you’re missing out on a potential gold mine for your company. Read More →


How Publishers Can Use Reddit

What is Reddit? Reddit can be a great place for newspapers to engage a broader audience beyond the scope of their local audience. It is a community made up of thousands of tiny little communities, called subreddits. In each of these, there is potential for targeted and niche content to go viral. Here is a little video explaining Reddit in more detail. How Publishers Can Read More →


Examining the News Habits of Facebook and Twitter Users

Social media audiences are starting to become extremely segmented in how they get their news, how they react to news, and how they share news content. It used to be that online publishers could get their content read based on the basic age demographics assigned to large social media outlets such as Facebook and Twitter. But those audiences are changing and now publishers need to Read More →


4 Helpful Tools for Measuring Audience Engagement

Live, in-person events will always play a role in trade publication promotion, but unless you can see just how well you’re engaging your audiences at these events, you have no way of knowing what kind of impact they’re making. Fortunately, just as the Internet has added a whole new dimension to the publishing world, modern apps provide you with a world of new opportunities for Read More →

How to Get the Most from User-Generated Content

Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. Here are some ideas for inspiring your readers to help Read More →


4 Tips for Making Your B2B Content Engaging

Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your engagement factor. SEE ALSO: Audience Engagement with Video: Why it works, and How to Use Read More →

Click that link

From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link

Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media to Create a Community For Your Site Build Your Audience Read More →

Green Screen

Here’s A Secret: A Green Screen Can Transform Your Next Event

If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and editing software, a specific type of green can be “keyed”, Read More →