Tag Archives: Revenue

Examining the Part-Time Employment Picture

Part-time work, or hourly work, has often been considered to be within the realm of younger workers who are just starting out. As the past six years have proven, however, part-time work is no longer considered to be just for newcomers to the job market. The fact is, many companies are now choosing to either employ more part-timers or exclusively hire part-time workers. There are Read More →

The New York Times

The New York Times Launches New Recruitment Advertising Platform

The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. “We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T Jobs utilizes RealMatch’s propriety job-matching technology comprised of highly accurate, artificial intelligence algorithms to Read More →

Circulation Revenue Surpasses Advertising for First Time

Circulation Revenue Surpasses Advertising for First Time

According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news that circulation revenue outpaced advertising revenue has two significant implications. Read More →

How to Use Revenue Per Visitor Metrics for Your Association

How to Use Revenue Per Visitor Metrics for Your Association

When calculating success for a website, there are many metrics that can be analyzed, including bounce rate, conversion rate, and referrals. These metrics tell you what’s working, where it’s working, and how it’s working. Along with that, key metrics can determine where something is not working, allowing you to easily spot a fix. For trade associations and professional organizations, metrics take on a slightly different, Read More →

How Can You Grow Recurring Revenue?

Running a publishing website is hard work, and you can add to that hard work if you find yourself having to re-pitch your website to advertisers every year. Instead of getting to the New Year and having to start all over again, you should aim to grow recurring revenue and continuously add value for your advertisers. Follow Your Recurring Revenue Trends Foliomag.com suggests keeping a Read More →


Now is the Time to Map Out a Plan for Non-Dues Revenue

Membership dues are a big part of your association’s revenue, but it is important to keep those dues down if you want to attract more members. Utilizing non-dues revenue not only helps you to keep your membership costs attractive to potential new members, but it gives you the revenue you need to update your site and expand your staff. Now is the time to start Read More →


5 Types of Content to Increase Traffic to Your Job Board

The primary task of any website owner is to find ways to drive more traffic to their site and generate more revenue. The tricky part is making sure that your content is relevant to your website’s theme or else Google may disregard your content and your website. But if you do some thinking outside of the proverbial box, then you will be able to come Read More →


4 Ways to Generate More Revenue from Employment Advertising

The local newspaper’s lock on the local employment market has been shaken by an onslaught of online employment boards and national employment websites that claim to offer better employment services. The truth is, with help from experts like RealMatch, your local newspaper can use its companion websites to generate new revenue from employment advertising and regain control of the local employment market. Allow Local Employers Read More →


How You Can Boost Revenues Without Adding Customers

Every business owner wants to generate more revenue; after all, that’s more or less the point of going into business in the first place. However, in the ever-competitive world of trade publishing, many companies are fighting over a limited supply of new customers, all while ignoring their current customers. This then leads to current customers becoming past customers as they move on to other publishers. Read More →


Odds are You Haven’t Exhausted Your Options for Member Engagement

When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be the ultimate buzz term – membership engagement. However, this is much more than a bit of trendy lingo. Your focus on improving membership engagement will help you to establish a Read More →