Tag Archives: Revenue

future-of-newspapers

Why We Love the Future of Newspapers (And You Should Too)

Raise your hand if you’re tired of hearing about the slow, agonizing death of newspapers. Sure, print is on the decline. But it’s still got a strong readership that happily pays for a subscription and ad performance is high. Digital still gives many publishers fits, but the kinks are slowly but surely being ironed out. The future of newspapers¬†isn’t bleak. We’re excited about the current Read More →

future-of-newspapers

3 Reasons the Future of Newspapers is Bright

After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right direction Revenue streams are working Innovation is just getting started Read More →

job-boards

How to Transform Job Boards Into an Advertiser’s Dream

Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one strategy. Marketing matters. But how can you build out a strong and competitive marketing package Read More →

independent-publishers

How Local and Independent Publishers Can Stay Relevant and Generate Revenue

Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and community papers have nothing but options. Use them to your Read More →

best-job-boards

How the Best Job Boards Attract the Most Advertisers

Plans for the best job boards are rather hollow if the candidates aren’t there. It’s a catch-22. Candidates won’t have a reason to come if there aren’t any job ads. And advertisers might not have an interest in a job board without any traffic. So how do you leap over that first admittedly large hurdle and bring advertisers and candidates together at your hub? It’s Read More →

job-boards

Job Boards are Still Evolving and Yours Can Come Out on Top

It’s hard to envision the growth and success of job boards without the third jewel in the crown: evolution. Resistance is a bit futile, as some of the longstanding industry giants have recently learned. Today, relevance depends on a keen sense of what advertisers and jobs seekers expect from a job board. And that changes as technology grows and finds its way into the mainstream. Read More →

Newspaper paywall

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the one that newspapers wanted to impose. It’s the imposition, not Read More →

increasing revenues

How Can Publishers Use Data Analytics to Increase Revenues

Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about the shift in the publishing industry away from traditional distribution and into something that is more focused on the reader. In a guest blog posted on DataScienceCentral.com, Lindsay suggests that the advertising revenue pie is shrinking for regional and local publishers and it may be Read More →

where-the-recruitment-dollars-went

Gordon Borrell: Recruitment Spending, Online Services, & Niche

As we related in a previous article, Gordon Borrell of Borrell Associates recently presented a revealing webinar entitled “Where the Recruitment Dollars Went (and how to get them back).” This webinar focused on the increasing shift toward digital media as the central player in the recruitment advertising arena, complete with some telling numbers on how employers were allocating their recruitment advertising budgets and which forms Read More →

Examining the Part-Time Employment Picture

Part-time work, or hourly work, has often been considered to be within the realm of younger workers who are just starting out. As the past six years have proven, however, part-time work is no longer considered to be just for newcomers to the job market. The fact is, many companies are now choosing to either employ more part-timers or exclusively hire part-time workers. There are Read More →

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