Tag Archives: Revenue Development

recruitment ad revenues

How the Right Online Tools Jump Started One Company’s Local Advertising Revenue

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on pricing questions and the bundling of print and online offerings Read More →

4 Revenue-Generating Tips for Niche Online Magazines

4 Revenue-Generating Tips for Niche Online Magazines

PR Newswire recently quoted the Association of Magazine Media’s 2015 Magazine Media Factbook’s statement that within the past three years, the adult U.S. Viewership of magazines’ digital editions has more than quadrupled. That’s an extraordinary gain in audience numbers — and it’s time you captured a piece of that pie for your own niche publication. Here are four steps you can take to boost your Read More →

How to Use Revenue Per Visitor Metrics for Your Association

How to Use Revenue Per Visitor Metrics for Your Association

When calculating success for a website, there are many metrics that can be analyzed, including bounce rate, conversion rate, and referrals. These metrics tell you what’s working, where it’s working, and how it’s working. Along with that, key metrics can determine where something is not working, allowing you to easily spot a fix. For trade associations and professional organizations, metrics take on a slightly different, Read More →


Odds are You Haven’t Exhausted Your Options for Member Engagement

When you run a membership-based trade association or other type of membership website, you are always interested in retaining members and growing membership numbers. That is when you are introduced to what appears to be the ultimate buzz term – membership engagement. However, this is much more than a bit of trendy lingo. Your focus on improving membership engagement will help you to establish a Read More →


Webinar Review: Crowdfunding and Micropayment Revenue Streams

Making more money is at the core of every business. Sometimes you need to look outside of the box to find new streams of revenue. By taking a look at what other businesses have done successfully to raise funds, you can create a new marketing plan with these ideas at the forefront. The LocalMedia Association put together a webinar titled, “Raising Revenue: Crowdfunding and Micropayments.” Read More →

recruitment advertising

Richard Clark Reveals Recruitment Advertising Best Practices

Revenue development is an ongoing concern for any online newspaper or digital media company. With the digital shift, the entire business model for publishing is changing, and success requires alacrity and flexibility. Many publishers choose to add a custom job board to their local newspaper site or trade publication site as a promising revenue stream, and the more they know about the employers they want Read More →