Tag Archives: Recruitment Advertising

realmatch

RealMatch Saves Media Group Recruiting Time and Resources

What if job postings could return high-quality candidate results while eliminating an entire, challenging step of the hiring process? And what if it cost less and worked better than the process that you use now? Matomy Media Group found out that RealMatch / AppMatch does exactly that. It’s an efficient, affordable talent acquisition solution that’s fast, concise and automated. That’s a lot of adjectives. But Read More →

Recruitment solutions

RealMatch Ranks High in Recruitment Solutions

Back in the day, RealMatch recruitment solutions looked like a bit of an upstart, a new kid with a lot of new ideas. Some of the former major players in the job board game have come and gone since then. You can probably think of a couple of big names that have either vanished or become shadows of their former selves. But we’re doing something Read More →

job-boards

Why Job Boards Need to Focus on Quality Applicants

Job ad posting is becoming a commodity. Borrell and Associates predict that by 2018, 72% of recruitment advertising revenues will come from services and only 28% from postings. This is up from a breakdown of 50% / 50% in 2014. Why is this shift happening? The main reason is the growing prevalence of big market job search engines. Job search engines scrape jobs off career sites Read More →

digital publishing

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing

It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in danger of up-ending. Perhaps the most difficult challenge in this Read More →

pioneering-programmatic

How Programmatic Advertising Optimizes Your Job Postings

Automated job board postings, sophisticated algorithms and a “right place / right time” reach mean your ad placement is always optimized. It’s right for the job, candidates, and even the device that candidates might use to search for work. That’s the promise of programmatic advertising: it lightens the load and ramps up performance. Seasoned talent acquisition veterans have seen great change taking place in the Read More →

Newspaper

Anybody Want to Own a Small Newspaper? Anybody?

Do you want to own a small newspaper? If so, you’re apparently one of the few. Ross Connelly, owner of a longstanding, small community paper in Vermont, is ready to retire. His family has owned the print-only weekly for 30 years. And for the price of an entry fee and an essay submission, anyone could be in the running to take it over. Connelly needed a Read More →

recruitment-advertising-campaigns

4 of the Most Creative Recruitment Advertising Campaigns Ever

If you’ve seen one recruitment advertising campaign, you’ve seen them all. At least that’s what most American job hunters think. According to a Gallup poll, the State of the American Workplace, the majority of job seekers are disengaged and they need a clearer picture of what a prospective job entails. If your ads are more like an episode of Dragnet, Just the Facts, there’s a Read More →

Recruiting

3 Lessons Learned from the Shuttering of Simply Hired

In editorials and blog posts heard ’round the world, Simply Hired is closing its doors. The details of one of the industry’s ground-floor job aggregator services have been stunning, to say the least. But as with any death knell, there’s typically a lesson to be extracted, analyzed and put to good use once you get past the initial shock. RELATED: What Simply Hired Closing Its Doors Read More →

recruitment ad revenues

How the Right Online Tools Jump Started One Company’s Local Advertising Revenue

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on pricing questions and the bundling of print and online offerings Read More →

job-matching

Why Job Matching is Different From Job Searching

All job or employee candidate searches involve at least some matching. But real-time job matching involves so much more than drilling down through keywords. You can add all the right information and sort through resumes all day. But you’ll still get the same results unless you use better technology that’s designed to do exactly what you need: finding the right people, hiring them, and then Read More →

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