Tag Archives: Publishers

News media

3 Reasons the News Media is Just Fine

Why would anyone invest in something that’s on its way out? All forms of legacy media, especially newspapers, have taken a verbal beating in recent months, but the numbers don’t lie. Ad spend is growing to a greater degree than was predicted just a few years ago. The economy is steadily improving month over month and year over year. Perhaps most important of all, people Read More →

Journalistic Integrity Earns Trust and Ad Sales in Troubled Times

News consumers have a renewed skepticism and are watching newspapers and all news media outlets with extreme scrutiny. That makes today the perfect time for journalists and newspaper publishers to prove their worth. Public perception of journalistic integrity isn’t at an all-time low, but it’s a far cry from the post-Watergate era when public opinion soared. There’s an enemy, and its name is Fake News. Read More →

future-of-newspapers

Why We Love the Future of Newspapers (And You Should Too)

Raise your hand if you’re tired of hearing about the slow, agonizing death of newspapers. Sure, print is on the decline. But it’s still got a strong readership that happily pays for a subscription and ad performance is high. Digital still gives many publishers fits, but the kinks are slowly but surely being ironed out. The future of newspapers isn’t bleak. We’re excited about the current Read More →

future-of-newspapers

3 Reasons the Future of Newspapers is Bright

After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right direction Revenue streams are working Innovation is just getting started Read More →

newspaper-industry

4 Big Newspaper Industry Problems That Will be Solved in 2017

The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes a little disruption to crack the shell and hatch something that’s full of promise. Publishers have begun to grasp the digital-first mentality. More focus is on content, not just branding. Revenue is growing, fake news needs a serious smackdown, and Millennials might just read the Read More →

independent-publishers

How Local and Independent Publishers Can Stay Relevant and Generate Revenue

Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and community papers have nothing but options. Use them to your Read More →

Mobile

6 Keys to Adapting Your Newspaper for Mobile Success

If you’ve already tried your hand at a mobile news site, you know one fundamental truth: mobile isn’t just smaller, it’s different. And you haven’t, it’s a good idea to commit it to memory now. A mobile site or app that functions poorly frustrates you and your readers. At least while they stick around. But when it’s easy to use, it meets the public’s current Read More →

Newspaper paywall

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the one that newspapers wanted to impose. It’s the imposition, not Read More →

Newspaper

Anybody Want to Own a Small Newspaper? Anybody?

Do you want to own a small newspaper? If so, you’re apparently one of the few. Ross Connelly, owner of a longstanding, small community paper in Vermont, is ready to retire. His family has owned the print-only weekly for 30 years. And for the price of an entry fee and an essay submission, anyone could be in the running to take it over. Connelly needed a Read More →

Publishing

How Times Have Changed for Salespeople in Publishing

Clients have changed with the times, and so has the way that publishing sales professionals reach them. “Revenue and conversion rates are falling,” says Peter Houston at The Media Briefing. And with so many choices, clients are taking longer and much more complicated paths from the top of the sales funnel to the bottom. The old client relationship tools don’t work anymore. And advertiser loyalty Read More →

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