4 Reasons Digital News Should Honor its Roots
Of course, print is dying! At least a bit. But it’s a little too early to call in the organist and order a nice arrangement of flowers. Print is not even close to drawing its final breath. While the future is undeniably digital news, there’s a fiercely loyal core base of readers who only, or […]
Magazines Deliver Best Bang for Buck with Ad Spending, Study Shows
Just when you think you’ve begun to figure out ad spending, a new study comes along and flips everything on its ear. Magazines, yes, those print copies that have declined for years, deliver the biggest bang for your advertising buck. That’s what a new comprehensive, decade-long study by Nielsen Catalina reveals. As far as ad […]
The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital
The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are following. But a new study from the Canada Post and Canadian neuromarketing firm TrueImpact shows that publishers probably shouldn’t give up their print […]
Why Print Advertising Revenues are Declining
The cyclical nature of any business tends to set off alarms when that cycle trends downward, and that is exactly what is happening in the print advertising industry lately. While the latest numbers for print advertising companies are mostly negative, there are trends happening in digital advertising that print publishers may want to take note […]
Member Engagement: Why a Big Budget isn’t Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean […]
Are Weekly Newspapers Becoming The New Normal in Rural America?
With the face of the publishing industry changing to a more digital look, most people would expect that rural newspapers would thrive online and use the inexpensive Internet format to deliver local news to all of the area’s residents. But according to KMUW.org, approximately 67 percent of people who live in rural America prefer a […]
PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years
The future for print media is a mix of ups and downs that are standard fare for most business analysts. Despite the fact that millions of people get information for free from the Internet on a regular basis, there is still room for print newspapers and magazines to survive. Recently, PricewaterhouseCoopers (PwC) released a report […]
Newspapers Will Prosper, Says Media Analyst
It is easy for the average person to look at what is going on with digital publishing and predict that printed newspapers will soon be a thing of the past. But to media industry experts like Lorna Tilbian, the newspaper industry has a strong future ahead of it, provided it can adjust to the changes […]
Circulation Revenue Surpasses Advertising for First Time
According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news […]
4 Examples of Awesome Print Advertising
According to Journalism.org, print advertising in 2013 was worth approximately $17.3 billion, which was a slight drop from 2012. But even with a drop in print advertising revenue, there is still a strong need to get a point across to an audience in print. The key to good print advertising is to be creative and […]
4 Advantages Print Advertising has Over Digital
You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet now becoming an entrenched part of most personal and professional lives, this sentiment may seem correct, but the truth is, print media and advertising is still alive and well. In fact, in many ways, print […]
Opt-in Print Advertising: What’s Working Now and Why
Although print advertising is on the decline, some publications have managed to find creative ways to generate additional revenue. One of the ways that they do that is with opt-in advertising. Opt-in advertising, in case you are unfamiliar with the concept, is a form advertising in which the recipient of the ad has specifically requested […]
Print Advertising for Publishers: Is Innovation Possible?
It seems as though digital media offers limitless possibilities for creative advertising. However, some wily designers have managed to produce very innovative advertisements on “old school” media like printed newspapers. For starters, yes, there is still a demand for the printed word. Not everyone has, as of yet, acquired a fully digital portfolio of news […]
4 Reasons Why Television Marketing Still Works for Audience Engagement
Whether you run a digital publication and want to have video ads on your site, or whether you want to market your site effectively, you ignore television at your peril. The internet is the most rapidly growing medium for advertisers, but television is still the dominant medium. The goal for both TV and web advertising […]
5 Advantages of Print Advertising
The conventional wisdom is that everything print is dead, but plenty of people didn’t get the memo. Did you know that advertising campaigns combining printed direct mail collateral with internet advertising achieve up to a 25% higher response rate than an internet-only campaign? If your publication spans both print and web, you can draw on […]