Tag Archives: Print Advertising

digital news

4 Reasons Digital News Should Honor its Roots

Of course, print is dying! At least a bit. But it’s a little too early to call in the organist and order a nice arrangement of flowers. Print is not even close to drawing its final breath. While the future is undeniably digital news, there’s a fiercely loyal core base of readers who only, or mostly, want print. And that kind of publisher/reader relationship is something Read More →


Magazines Deliver Best Bang for Buck with Ad Spending, Study Shows

Just when you think you’ve begun to figure out ad spending, a new study comes along and flips everything on its ear. Magazines, yes, those print copies that have declined for years, deliver the biggest bang for your advertising buck. That’s what a new comprehensive, decade-long study by Nielsen Catalina reveals. As far as ad spending is concerned, magazines don’t just win, they win by Read More →

The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital

The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are following. But a new study from the Canada Post and Canadian neuromarketing firm TrueImpact shows that publishers probably shouldn’t give up their print arms just yet. RELATED: Why Print Newspapers Are Not Hitting Rock Read More →


Why Print Advertising Revenues are Declining

The cyclical nature of any business tends to set off alarms when that cycle trends downward, and that is exactly what is happening in the print advertising industry lately. While the latest numbers for print advertising companies are mostly negative, there are trends happening in digital advertising that print publishers may want to take note of. The Drop Is Significant According to Statista.com, the overall Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

Are Rural Newspapers Becoming The New Normal?

Are Weekly Newspapers Becoming The New Normal in Rural America?

  With the face of the publishing industry changing to a more digital look, most people would expect that rural newspapers would thrive online and use the inexpensive Internet format to deliver local news to all of the area’s residents. But according to KMUW.org, approximately 67 percent of people who live in rural America prefer a printed newspaper over a digital format. SEE ALSO: Newspapers Read More →

Mugshot Publication

Vermont Publisher Launches ‘Mugshot Tabloid’

  If you have never heard of a monthly publication called “Green Mountain Mugshots,” then don’t feel bad. While it is available online, it is only printed and distributed in the New England area. Still, this little 24-page publication is selling out at $3 a copy and it is selling out because people love to read about the misery of others. SEE ALSO: Can Civic Read More →

PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years

PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years

The future for print media is a mix of ups and downs that are standard fare for most business analysts. Despite the fact that millions of people get information for free from the Internet on a regular basis, there is still room for print newspapers and magazines to survive. Recently, PricewaterhouseCoopers (PwC) released a report that states that the future looks much brighter for magazines Read More →

Newspapers Will Prosper Says Media Analyst

Newspapers Will Prosper, Says Media Analyst

It is easy for the average person to look at what is going on with digital publishing and predict that printed newspapers will soon be a thing of the past. But to media industry experts like Lorna Tilbian, the newspaper industry has a strong future ahead of it, provided it can adjust to the changes that technology and consumer expectations have brought. SEE ALSO: 3 Reasons Read More →

Circulation Revenue Surpasses Advertising for First Time

Circulation Revenue Surpasses Advertising for First Time

According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news that circulation revenue outpaced advertising revenue has two significant implications. Read More →

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