Tag Archives: Paywalls

Newspaper paywall

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the one that newspapers wanted to impose. It’s the imposition, not Read More →

what's-the-future-of-the-paywall

What’s the Future of the Paywall?

For centuries, newspaper publishers offered the same stories and advertising to masses of people, and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to the door each Friday to collect on the subscription costs had become as much of a part of daily life as the morning coffee. When something is done successfully for Read More →

new york times paywall

Paywalls are Working: Site Monetization Pays Off for Digital Publishers

Paywalls as a form of site monetization are no longer unusual, with more than 350 American newspapers now putting content behind a paywall. Though The New York Times is perhaps the biggest American paywall story, it isn’t just media juggernauts that are putting them up. Gannett Company, Inc., a mid-sized newspaper publisher, ginned up 46,000 digital-only subscriptions in 2012 by putting up paywalls, with revenue Read More →