Tag Archives: Paywalls

Newspaper paywall

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the one that newspapers wanted to impose. It’s the imposition, not Read More →


What’s the Future of the Paywall?

For centuries, newspaper publishers offered the same stories and advertising to masses of people, and then collected their shekels each week as part of a subscription payment. The act of the paper delivered coming to the door each Friday to collect on the subscription costs had become as much of a part of daily life as the morning coffee. When something is done successfully for Read More →

new york times paywall

Paywalls are Working: Site Monetization Pays Off for Digital Publishers

Paywalls as a form of site monetization are no longer unusual, with more than 350 American newspapers now putting content behind a paywall. Though The New York Times is perhaps the biggest American paywall story, it isn’t just media juggernauts that are putting them up. Gannett Company, Inc., a mid-sized newspaper publisher, ginned up 46,000 digital-only subscriptions in 2012 by putting up paywalls, with revenue Read More →