Tag Archives: Online Media

google

How Will Google’s Accelerated Mobile Pages Affect the News Industry?

When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and it can add a sort of random element to the Read More →

page-views-vs-audience-engagement

Page Views vs. Engagement: What You Really Need to Focus On

Positive web analytics can brighten a digital publisher’s day in all sorts of ways — including some rather misleading ones. You may be cheered by high page view and impression counts on your website, but an increasing number of publishers (and the advertisers who support them) are turning away from page views as the dominant factor in determining digital success. Let’s explore why page views Read More →

Local newspapers

‘Over-the-Top’ Content: Could It Be a Key to Future Success for Local Newspapers?

According to A16Z.com, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller newspapers are going Over-The-Top and the results are very promising. SEE ALSO: How Mobile Can Read More →

5-international-content-creation-resources

5 International Content Creation Resources

Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop: What Does This Mean For Publishers? With such deep focus on content, it might be tough for some brands to Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

Girl-eating-salad-reading

Magazine Publisher Rodale Partners With Chef’d.com

If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade publications. Let’s take a closer look at the particulars of Read More →

broadcast-analytics

Bottlenose and Critical Mention Combine Analytics Across Broadcast and Social

It’s not difficult to spot trends on social media. Facebook and Twitter, for example, display trending topics on the sidebar. Trends on radio and television are a little more tricky to spot. Still, a lot of that information can be gleaned from the entertainment reports. Wouldn’t it be great if there was an analytics tool that spotted trends that cut across social media, radio, television, Read More →

digital startups

3 Things Big Media Outlets are Learning from Digital Startups

Established names in television, including MSNBC, NBC Universal, and CBS are entering into partnerships with promising internet startups. Is this merely a case of media company midlife crises causing these old-guard companies to buy the equivalent of a hot new sports car, or do these partnerships represent a smart new strategy to bring digital promise to a medium in need of new ideas? Partnerships Between Read More →

social-media-breaking-news

The Pros and Cons of Breaking News on Social Media

Social media isn’t just for keeping up with friends and family, and it isn’t just for marketing. Social media is often the point from which breaking news stories emerge. If you are an online news publisher, you may have mixed feelings about breaking news over social media vs. breaking it to your paid subscribers. Determining which stories to break over social media and which to Read More →

TV-Advertising

TV Still Reigns in Advertising, but Digital is Up and Coming

April is the month when television executives make their respective cases for bigger budgets, and cable networks are trying to close the gap in ad pricing that has long existed between cable and broadcast, where there’s a 3 to 1 advertising rate gap between broadcast and cable. Cable takes in more total ad dollars, but their rates are lower than broadcast TV’s. Because broadcast television still reigns Read More →