Tag Archives: Online Media

newspaper-success

Do Bloggers Have the Secret Sauce for Newspaper Success?

Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can’t touch. But they have a different sort of secret sauce that could drive you to a new level of newspaper success.  The most influential bloggers share a few common threads that their audiences respond to, and so might yours. They’re not especially difficult, but they do require a different Read More →

adblocker

How One French Newspaper is Targeting Ad Blocking

It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real work of cleaning up the paper’s ads and improving the Read More →

linkedin

Has LinkedIn Jumped the Shark?

LinkedIn has seen some good days and some bad days, but these days it’s beginning to look like it’s circling the drain. Or jumping the shark, maybe. Things aren’t looking great over at the professional social media giant. And that means a lot of recruiters will need a better way to find the elusive great candidates. RELATED: Programmatic Advertising: The New Normal? Jumping the shark is Read More →

The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital

The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are following. But a new study from the Canada Post and Canadian neuromarketing firm TrueImpact shows that publishers probably shouldn’t give up their print arms just yet. RELATED: Why Print Newspapers Are Not Hitting Rock Read More →

Could a Major Newspaper Merger Change the Recruitment Advertising Game?

According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to slow the bleeding are working as ad revenue is expected to only drop by 0.9 percent in 2015. Newspapers have been slashing employees and merging to try and stay profitable, Read More →

3 Items to Check Before You Publish That All-Important ‘Employer Branding’ Blog Post

Blogging, otherwise known as providing regular, relevant, and updated information to site visitors, is an important component of any recruitment success. Basically, the more you provide valuable insight through text and other digital media, the more likely potential employees are to return and become applicants. But, what do you need to do before hitting “publish” on a blog post? RELATED: 5 Recruiting Blogs You Need To Read More →

What-Google's-New-Logo-Shows-Us-About-'Heavy-Websites'

What Google’s New Logo Shows Us About ‘Heavy Websites’

When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson learned by many designers and developers (we’re looking at you, Myspace) learned in time that these tactics didn’t pay off. First, the trouble was that servers were not prepared to handle customized layouts Read More →

website-traffic

3 Lesser Known Ways to Increase Your Website Traffic

Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can expect to see, and revenues from related products and event sales. But taking the right steps to grow your website traffic requires thinking beyond the basics of SEO and advertising. RELATED: Thought Leader Series: 5 Tips Read More →

tech-and-media

Forecasting the Future for Tech and Media

Technology developments affect every industry, but in human resources, technology can sometimes be overlooked. This isn’t to say that the new copier isn’t the talk of the office, but how technology is shaping the hiring and recruiting industry is what really needs to be the focus. RELATED: Forecasting 2016: How Digital and Print Ads will Evolve in the Newspaper Industry Job Board Sites Job board Read More →

google

How Will Google’s Accelerated Mobile Pages Affect the News Industry?

When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and it can add a sort of random element to the Read More →

Post Navigation