Tag Archives: Online Advertising

newspaper-publisher

How Programmatic Advertising Works for a Local Newspaper Publisher

A local newspaper publisher doesn’t feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic ad exchanges. And they’re proven to work. But local can also enjoy the revenue benefits of ad campaign optimization. In some ways, programmatic is ideally suited for the local market. Ad sales is arguably one of the most difficult jobs in publishing today. Decades ago, Read More →

Paid advertising

Finding the Next Frontier for Newspapers and Paid Advertising

Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But the knowledge that revenue is possible doesn’t make it any easier (or less pointy) to catch. The newspaper industry is changing, sometimes in chaotic ways. That’s not exactly a secret. So perhaps it’s time to let go of what’s clearly not working and shift focus Read More →

adblocker

How One French Newspaper is Targeting Ad Blocking

It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real work of cleaning up the paper’s ads and improving the Read More →

local-ads

4 Ways to Sell Local Ads Better

Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the right direction. Is it luck? Experience? A better publication with a broader reach? Maybe, at least in part, but there’s more to it than that. RELATED: How the Right Online Tools Jump Started One Company’s Local Advertising Revenue In any advertising, the most important thing from Read More →

How-to-Get-Visitors-to-Spend-More-Time-with-Your-Native-Ads

How to Get Visitors to Spend More Time with Your Native Ads

Native ads are those ads that are not as intrusive as banner and link ads, and they are supposed to add value for the reader. Whether or not native ads enhance the reading experience for the user is up for debate, but The Atlantic has learned that good native advertising can definitely increase revenue. According to Digiday.com, the new native ads on The Atlantic’s website Read More →

google

How Will Google’s Accelerated Mobile Pages Affect the News Industry?

When Apple and Facebook decided to get into the news distribution business, the move signaled the beginning of the end for the ability of publishers to determine how their content is delivered to customers. On the one hand, social media platforms delivering news stories can affect just how much revenue the publishers can generate, and it can add a sort of random element to the Read More →

What's-the-Future-of-National-Newspapers

What’s the Future of National Newspapers?

You don’t have to look very hard to find articles that bemoan the fate of national newspapers over the past few years. According to Harvard Politics, USA Today, The Wall Street Journal and The New York Times have all been forced to cut 20 to 100 editorial jobs in recent years just to keep costs down. It is obvious that the old model of relying Read More →

What-to-Know-About-Apple's-New-Mobile-Ad-Blocking

What to Know About Apple’s New Mobile Ad-Blocking

Digital publishers will want to know, if they don’t know already, that Apple is poised to release an update to Safari for iOS9 that permits browser-wide ad blocking. If you’re determined to capitalize on the lucrative, ever-growing mobile consumer market, this may understandably seem like an apocalyptic pronouncement — but is it? Let’s examine what all the fuss is about, and what you can do Read More →

adblock-effect-on-publishers

This App Might Be a Publisher’s Worst Nightmare

A new app has digital publishers throughout the Internet biting their nails, and not without reason. Eyeo recently announced the beta release of its new version of AdBlock Pro for the Google Android operating system. Let’s examine what this new development might mean for your publication. SEE ALSO: The New Competition for Publishers? Why You Should Care AdBlock Plus claims to wipe out any ads Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

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