Tag Archives: Newspapers

newspaper-publisher

How Programmatic Advertising Works for a Local Newspaper Publisher

A local newspaper publisher doesn’t feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic ad exchanges. And they’re proven to work. But local can also enjoy the revenue benefits of ad campaign optimization. In some ways, programmatic is ideally suited for the local market. Ad sales is arguably one of the most difficult jobs in publishing today. Decades ago, Read More →

native-ads

How Native Content Can Help Local and Independent Publishers Engage Readers

For small newspaper publishers, native content is like a catch-22 in reverse. It doesn’t look like an advertisement, so readers keep reading. And because readers tend to enjoy it, native ads generate vital revenue. That’s a big departure from the public’s usual ad-blocking nature. It’s part of the reinvention of newspaper revenue in the 21st century, and it works for independent publishers, too. Native ads Read More →

independent-publishers

How Local and Independent Publishers Can Stay Relevant and Generate Revenue

Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and community papers have nothing but options. Use them to your Read More →

Paid advertising

Finding the Next Frontier for Newspapers and Paid Advertising

Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But the knowledge that revenue is possible doesn’t make it any easier (or less pointy) to catch. The newspaper industry is changing, sometimes in chaotic ways. That’s not exactly a secret. So perhaps it’s time to let go of what’s clearly not working and shift focus Read More →

Mobile

6 Keys to Adapting Your Newspaper for Mobile Success

If you’ve already tried your hand at a mobile news site, you know one fundamental truth: mobile isn’t just smaller, it’s different. And you haven’t, it’s a good idea to commit it to memory now. A mobile site or app that functions poorly frustrates you and your readers. At least while they stick around. But when it’s easy to use, it meets the public’s current Read More →

digital publishing

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing

It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in danger of up-ending. Perhaps the most difficult challenge in this Read More →

Journalism

Crowdsourcing Border Patrol and Journalism in Texas

The Texas Tribune takes crowdsourcing to a new level with its “bordering on Insecurity” project. Aimed at uncovering the truth about border security, immigration, crime statistics and other issues related to the Texas / Mexico border (as seen above at the entrance to Santa Elena Canyon), the Tribune is actively enlisting citizen investigative reporters. These contributors take the stories deeper and broader than is possible Read More →

newspapers and department stores

The Once-Thriving Marriage Between Newspapers and Department Stores is on the Rocks

Newspapers and department stores no longer have a loving relationship. After generations of what appeared to be a match made in heaven, retail giants, particularly Macy’s, are cutting back on the lifeblood that keeps newspapers alive. That’s ad revenue. While a suspiciously wandering eye permeates the real world versus digital climate, print and retail haven’t parted ways just yet. They still have a mutually beneficial Read More →

declining-newspaper-revenues

Headquarters for Sale: Newspapers are Selling Their Buildings Due to Declining Newspaper Revenues

It would have been virtually impossible to predict just a few decades ago and even more difficult to believe. The bustling, sometimes even iconic buildings where news has hit the page for so many years are being sold off as nothing more than assets to liquidate. In fact, for some papers, the buildings are more valuable than the once-thriving businesses that occupied them. Real estate Read More →

journalists-and-salespeople

Journalists and Salespeople: Destined to be Arch Enemies Forever?

Journalists and salespeople have a longstanding, if whispered about, grudge. And the lack of cooperation that stems from the separate mentality can stop innovation in its tracks. The tribe mindset is a normal byproduct of groups working closely together. Sales is likely a tribe. Reporters are, too. And while it’s a natural effect, it can drive a wedge that pushes them farther apart. It might Read More →