Tag Archives: Newspaper


How and Why the Newspaper Industry is Rebranding Itself

The newspaper industry used to have a stranglehold on the distribution of information in the United States that not even television seemed to be able to break. But as digital publishing gains momentum, it is starting to look like the old ways of delivering the news are on the verge of being replaced. But the standard news outlets that have spent the better part of Read More →


Newspapers’ Digital Audience Reaches New Heights

Information is always in demand and more publishers are starting to realize that all they need to do to maintain a profit is shift the way they deliver that information. There was a bit of apprehension among the newspaper publishing community when the Internet started to become popular, but numbers released recently by comScore show that newspapers can survive on the Internet and even grow. Read More →

why your newspaper shouldn't be buzzfeed

Why Your Newspaper Can’t Be and Shouldn’t Be BuzzFeed

If you’ve spent any time on the Internet, and more specifically, on social media, you’ve likely seen the headlines: “20 Celebrities Who Grew Up Homeless”, or, “15 Hairstyles You Never Knew Existed”. Such headlines, often associated with sites like BuzzFeed.com, are meant to get you to click, but unfortunately, they very rarely deliver, even on their trivial promises. As a result, they are coined “click Read More →


Why Newspaper Inserts Remain Strong

For many people, it’s a tradition to sit down with the Sunday paper to relax, learn about recent events around the world, and to look through the latest weekly ads and circulars. In fact, many people who aren’t even in the market to make a purchase will peruse newspaper ads and circulars for fun, just to see what’s out there. It turns out, however, that Read More →


Marrying Your Print and Digital Revenue Development

If you’re a digital publisher, it’s easy to be discouraged when you repeatedly read about digital revenue streams falling short when it comes to making up for declines in print revenue. But there is plenty of encouraging news too, as the concept of a print publication evolves into the concept of an information factory producing content for print, web, and mobile platforms. In fact, developing Read More →

print newspaper

Newspaper Acquisitions on the Rise, but is that a Good Thing?

By now the whole world has noticed the consolidation in media properties over the years. That consolidation could extend to smaller newspapers. Why Smaller Newspapers? Larger media companies find small newspapers an attractive investment for one reason: cash flow. Additionally, those newspapers have dramatically dropped in value, just like their bigger brothers. That means that they aren’t expensive. Finally, their valuations have recently stabilized. Tribune Read More →

Newspaper branding

How to Make Your Newspaper Brand Stronger

Branding may be a misused buzzword sometimes, but it’s a concept newspapers have to pay attention to if they want to thrive in the digital age. Publishers like The Washington Post Company, Gannett Co., and The New York Times Company have all leveraged their reputations for being trusted information sources to build their digital brands. Yet few local dailies in the United States have strong, Read More →

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