Tag Archives: Newspaper


3 Key Takeaways From the State of Newspaper Advertising

Newspaper ad revenue might not be quite up to speed for overtaking print, but it still contributes an important chunk. Digital readers pay attention, they have a clear, preferred way to consume news, and when they see an ad that they like, they take action. That sounds like a combination for success, and it is. RELATED: 4 Prevailing Themes That Help Shape News Media Today Most Read More →


Do Bloggers Have the Secret Sauce for Newspaper Success?

Newspaper reporters and writers have the chops and credibility that many bloggers, even successful ones, can’t touch. But they have a different sort of secret sauce that could drive you to a new level of newspaper success.  The most influential bloggers share a few common threads that their audiences respond to, and so might yours. They’re not especially difficult, but they do require a different Read More →


Why We Love the Future of Newspapers (And You Should Too)

Raise your hand if you’re tired of hearing about the slow, agonizing death of newspapers. Sure, print is on the decline. But it’s still got a strong readership that happily pays for a subscription and ad performance is high. Digital still gives many publishers fits, but the kinks are slowly but surely being ironed out. The future of newspapers isn’t bleak. We’re excited about the current Read More →


Anybody Want to Own a Small Newspaper? Anybody?

Do you want to own a small newspaper? If so, you’re apparently one of the few. Ross Connelly, owner of a longstanding, small community paper in Vermont, is ready to retire. His family has owned the print-only weekly for 30 years. And for the price of an entry fee and an essay submission, anyone could be in the running to take it over. Connelly needed a Read More →


Why Print Newspapers Are Not Hitting Rock Bottom

Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained their print subscriptions despite having access to broadband – will Read More →

Forecasting 2016: How Digital and Print Ads will Evolve in the Newspaper Industry

When it comes to comparing print revenue to digital revenue in the newspaper industry, perception is much different than reality. As digital has evolved, newspapers have learned a great deal about how to reach and audience, and what type of content to create. The biggest thing that newspapers have learned is that consumers on the Internet have the ability to dismiss advertising that they do Read More →


How Data is Helping Canada’s Leading Newspaper

Canada used to have two national dailies and a long list of regional and local newspapers. But in recent years, the Globe and Mail has emerged as the only substantial daily in Canada, with the National Post seeing a tremendous decline in subscriptions over the past few years. Times have changed around the world and the newspapers in Canada are not immune to the digital Read More →

Newspaper Art

A is for Art on the Front Page of the Sentinel & Enterprise

The Sentinel & Enterprise is a daily newspaper published in Fitchburg, Massachusetts that is the stereotypical local newspaper trying to survive. To go along with its daily print newspaper, the Sentinel also has a very popular online component that is growing on a regular basis. But even with its relatively low level of success in an industry that is struggling, the Sentinel is still looking Read More →

print newspapers

3 Reasons Investors are Buying Newspaper Stocks

The newspaper publishing industry continues to defy the experts as many of the largest newspapers in the country are seeing significant growth in revenue, while failing newspapers are being bought and made profitable again. But perhaps the most perplexing fact about the newspaper publishing industry is that it is attracting investors such as Warren Buffett and Amazon.com CEO Jeff Bezos. Why are all types of Read More →


The Chicago Defender Makes a Comeback

In 1905, Robert S. Abbott started a weekly newspaper in Chicago called the Chicago Defender. It was going to be written with content that interested African-Americans, which Abbott decided to just refer to as “the Race.” By 1915, the Defender had a circulation of 250,000 issues each day and was the most popular newspaper in Chicago. In 1917, the Defender took up its first cause Read More →

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