Tag Archives: News Media

News media

Programmatic Advertising for Personalized Ads? Everyone Wins

With every digital evolution, as far back as the first ad networks of the late 90s, new technology has been developed to manage it. Programmatic is one more evolution, and it’s much more personal than you might think. RELATED: 3 Reasons the News Media is Just Fine  Just a few years ago, programmatic was little more than a trendy experiment in the capabilities of artificial Read More →

The-International-News-Media-Association-Summit

The International News Media Association Summit is Coming!

This October, the International News Media Association will bring together the media industry’s leading executives and professionals for its annual INMA Revenue Transformation Summit at the Grand Hyatt in Denver, Colorado. Taking place on October 6-7, the summit will focus on the various revenue efforts by media companies to give newspaper professionals fresh ideas to grow their audience and revenue in the new digital age. Read More →