Tag Archives: New Revenue


Magazines Deliver Best Bang for Buck with Ad Spending, Study Shows

Just when you think you’ve begun to figure out ad spending, a new study comes along and flips everything on its ear. Magazines, yes, those print copies that have declined for years, deliver the biggest bang for your advertising buck. That’s what a new comprehensive, decade-long study by Nielsen Catalina reveals. As far as ad spending is concerned, magazines don’t just win, they win by Read More →


Michele’s List Adds 8 Community Sites to $1 Million Revenue Club

While small dailies continue to struggle for revenue, some independent, local news sites have taken off like a shot. Michele’s List, which devotes its time and resources to identifying standout independent publications, recently added eight new indie community websites to its prestigious $1 million-plus top revenue category. This level had previously been held by only one publication, the Florida-based powerhouse local light brand, 30A. With Read More →

recruitment ad revenues

How the Right Online Tools Jump Started One Company’s Local Advertising Revenue

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on pricing questions and the bundling of print and online offerings Read More →

A RealMatch Thanksgiving

What Publishers Are Thankful For This Year

Just in time for Turkey Day and the Holiday Season, RealMatch Partners share why they love working with us.     MORE REACH “T Jobs is unprecedented in its ability to not only reach thousands of the most qualified candidates but also reach the highly skilled, well-informed and sophisticated readership that is available” – Andy Wright, Senior Vice President, Advertising, The New York Times MORE SALES Read More →


What’s the Future of National Newspapers?

You don’t have to look very hard to find articles that bemoan the fate of national newspapers over the past few years. According to Harvard Politics, USA Today, The Wall Street Journal and The New York Times have all been forced to cut 20 to 100 editorial jobs in recent years just to keep costs down. It is obvious that the old model of relying Read More →


Universities Could Be a New Source of Revenues for Newspapers

It’s no secret that local newspapers have been using the power of their brand to co-sponsor or fully sponsor local conferences and trade shows. By sponsoring local events, newspapers generate extra revenue and expand their influence. But as print advertising continues to decline and digital advertising struggles to make up the difference, many papers are finding that seminars and trade shows are great ways to Read More →

Lancaster, USA & RealMatch

1 Pennsylvania Newspaper’s New Revenue Strategy

In Lancaster, PA, LNP Media Group recently increased its monthly recruitment ad sales by 400 additional new ads per month. This resulted in increased ad placement revenue of an additional $22,000 a month. SEE ALSO: LNP Media Group Increases Recruitment Advertising Revenue [Case Study] Furthermore, revenue associated with self-service ads, supported by the introduction of an automated ecommerce solution, increased to $10,000 per month from Read More →

Local newspapers

‘Over-the-Top’ Content: Could It Be a Key to Future Success for Local Newspapers?

According to A16Z.com, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller newspapers are going Over-The-Top and the results are very promising. SEE ALSO: How Mobile Can Read More →

Start Planning

Start Planning for 2016 Now

It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The Great Ideas in Association Management Conference, Asia-Pacific, is designed to Read More →

The New York Times

The New York Times Launches New Recruitment Advertising Platform

The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. “We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T Jobs utilizes RealMatch’s propriety job-matching technology comprised of highly accurate, artificial intelligence algorithms to Read More →

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