Tag Archives: Native Advertising

Newspapers

How Mobile Can Be a Second Chance for Newspapers

When the newspaper publishing industry first started dealing with the Internet in the 1990s, publishers were at a loss as to what to do. Their first reaction was to give the content away, but that caused revenue problems. By the time they tried to put a pay wall on the content, it was already too late. Now that the transition to mobile content is in Read More →

How-the-New-York-Times-Plans-to-Use-'Mobile-Moments'-to-Boost-Reader-Engagement

How The New York Times Plans to Use ‘Mobile Moments’ to Boost Reader Engagement

The development of native advertising has spawned a whole industry dedicated to the development of online advertising that does not look like advertising. In the last couple of years, publications such as the New York Times have developed comprehensive native advertising programs for their standard website and their mobile users as well. Last year, the Times launched a new form of native advertising called moment-based Read More →

3 Ways to Take Advantage of the Healthy Healthcare Job Market

The healthcare job market is exploding, so now is the time to focus your job board site on this burgeoning industry. Whether you choose to highlight healthcare jobs on your existing site or you choose to create a new site dedicated solely to healthcare jobs, you now have a large number of opportunities to attract healthcare employers and recruiters as well as those seeking careers Read More →

Local Native Advertising

Can Native Ads Boost Your Audience Engagement?

When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look to the New York Times, a publication that now offers advertisers to Read More →

Click that link

From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link

Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media to Create a Community For Your Site Build Your Audience Read More →

The New York Times

The New York Times Launches New Recruitment Advertising Platform

The New York Times recently announced the launch of T Jobs, its new talent acquisition platform (aka job board) on NYTimes.com. “We’re doubling down on our recruitment offerings by investing in this new white-label solution” said Andy Wright, Senior Vice President, Advertising, The New York Times referring to RealMatch’s technology platform. Job Matching Technology T Jobs utilizes RealMatch’s propriety job-matching technology comprised of highly accurate, artificial intelligence algorithms to Read More →

Use Your Audience Data for Targeted Ad Sales

Use Your Audience Data for Targeted Ad Sales

If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the major talking points of this piece, and how they apply Read More →

Circulation Revenue Surpasses Advertising for First Time

Circulation Revenue Surpasses Advertising for First Time

According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news that circulation revenue outpaced advertising revenue has two significant implications. Read More →

Online vs Offline Marketing: Where’s the Best Return?

Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise in the hopes of building a community of loyal followers Read More →

mobile-newspaper

How Native Ads and Mobile Can Work Together

There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native advertising more appealing than ever to trade publications that maintain an online presence. It’s inevitable, Read More →

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