Tag Archives: Native Ads


How to Get Visitors to Spend More Time with Your Native Ads

Native ads are those ads that are not as intrusive as banner and link ads, and they are supposed to add value for the reader. Whether or not native ads enhance the reading experience for the user is up for debate, but The Atlantic has learned that good native advertising can definitely increase revenue. According to Digiday.com, the new native ads on The Atlantic’s website Read More →


Why You Don’t Notice That Native Ads Are All Over Your Facebook

Online marketing and advertising experts spend a lot of time, and their customers spend a lot of money, trying to find the most cost-efficient ways to reach the largest audiences. Over the years, online publishers have learned that they have an advantage over printed publications in that ad placement can be dynamic and focused on the individual reader’s preferences. Native advertising has become very popular Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

Click that link

From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link

Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media to Create a Community For Your Site Build Your Audience Read More →

Use Social Media to Create a Community For Your Site

Use Social Media to Create a Community For Your Site

Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and even be entertained during each visit. This means your site Read More →

Native Advertising

Caution, Care Needed with Native Ads

Online publishers have increasingly recognized that traditional advertising – especially in the form of ads and banners – doesn’t translate well to the new media environment. As a result, branded advertising in the form of native advertising has become much more popular. Branded advertising includes product-focused pieces that blend naturally with the organic content around it, whether that’s a sponsored blog post or a brand Read More →

native advertising and cms

The Blurred Lines between Native Ads and Content Management System

As publishers are increasingly offering native advertising as a key advertising format – that is, sponsored posts that integrate the brand promotion of advertising in a more natural content format – the technology behind the process is quickly evolving. Today’s publishers are looking for solutions beyond their content management systems to offer better promotion, targeting, and advanced features like frequency capping. Some are choosing outside Read More →


What Wired and Netflix can Teach You About Native Advertising

Do you remember the “Snow Fall” ad experience featured on The New York Times? That was a creative attempt to take native advertising to a new level. It would appear that Wired has just done something very similar. However, instead of recounting the details of an avalanche, the online magazine is instead advertising Netflix. SEE ALSO: Native Advertising Evolution: Gearing up for the Long Haul “TV Got Better” The ad campaign is called Read More →

native advertising makeover

Native Advertising Gets an Editorial Makeover

Many publishers have recently opted for native ads to generate revenue from their content. These are the ads that run right alongside the actual content, and often trick the reader into thinking that they are actual content. As a result, they’re often the “go to” option when it comes to selecting advertising for publishers. However, advertisers and publishers are under some level of pressure to make the Read More →

Native Advertising

Want Native Ads that Work? Stick to Quality

There has been a lot of debate over native ads. Some see them as deceptive, but others simply see them as content monetization; a way to beef advertisement revenue while offering content to readers. The truth is they really are part ad and part content, which means quality is a necessity. Nobody is going to read and act on content that doesn’t speak quality and Read More →