Tag Archives: Mobile


6 Keys to Adapting Your Newspaper for Mobile Success

If you’ve already tried your hand at a mobile news site, you know one fundamental truth: mobile isn’t just smaller, it’s different. And you haven’t, it’s a good idea to commit it to memory now. A mobile site or app that functions poorly frustrates you and your readers. At least while they stick around. But when it’s easy to use, it meets the public’s current Read More →


4 Ways A Mobile Career Site Increases Applicants

Want to reach the most job seekers of all? You’ve got to have a mobile career site. Offering the best experience on one device, particularly a desktop, and then merely making it accessible via mobile does you and your candidates a disservice. Switch that mindset, and you’ll find more people where they spend the most time. RELATED: How to Use Social Media to Turn Job Seekers Read More →


Is Mobile Job Apply for You? Your Candidates Think So

Job candidates are using mobile. Are you? It’s not as basic a question as it seems. Mobile capable and mobile optimized are very different animals. The former is the least that recruiters can offer to candidates. The latter makes searching and applying for jobs with a mobile device as easy as it can be. RELATED: Mobile Recruitment Advertising: Where It’s At, Where It’s Going A healthy Read More →


How Mobile Can Make or Break Your Job Board Success

According to SmartInsights.com, the number of people who access the Internet through a mobile device exceeded desktop access in mid-2013. Ever since then, the gap between mobile and desktop users has continued to widen, and job board owners must learn to adapt if they want to survive. With the world turning more and more to mobile Internet access, your job board needs to keep up Read More →


How to Use Mobile App Analytics

Mobile apps are a great way to draw your customers’ online attention into your company’s own dedicated space (and firmly away from that of your competition), while also building brand loyalty and collecting a wealth of data about their preferences, habits and locations. But to enjoy this potential to the fullest, you’ll need to make use of built-in mobile app analytics — and this area Read More →


How Mobile Can Make or Break Your Job Board Success

If you’re like most people, you own and use some form of mobile device. In fact, you may be reading this on a mobile device right now. Smartphones, tablets, and even wearable tech have become standard equipment for people of all ages these days, and this means that job seekers are turning to mobile tech more than ever to find work. Also, employers are really Read More →


How Publishers Can Win Mobile Advertising

Back in the good old days of newspaper publishing, print advertising was king. If you could create a catchy print ad, then your marketing agency could buy up print space in all of the relevant newspapers and make your client a bundle. The catch was that the newspapers knew how valuable that marketing real estate was, and marketing companies had to pay a pretty penny Read More →


Why Job Search Apps are Becoming More like Dating Apps

Sometimes it can take a while for certain types of technology to catch on because the audience that likes the technology is just starting to dominate a particular marketplace. For years, the default method for searching for a job has been to get on a desktop computer and start using job boards. But thanks to the technology developed by the dating mobile app Tinder, and Read More →


Will Mobile Advertising Catch Up To Print?

Just a few years ago, traditional newspaper publishers were pegging their hopes at making up declining print advertising revenues with digital advertising. All of the indicators seemed to be headed in that direction, but then the mobile revolution happened. With print advertising consistently declining and mobile content becoming problematic when it comes to creating revenues, many large publishers are starting to wonder if they will Read More →


How The New York Times Plans to Use ‘Mobile Moments’ to Boost Reader Engagement

The development of native advertising has spawned a whole industry dedicated to the development of online advertising that does not look like advertising. In the last couple of years, publications such as the New York Times have developed comprehensive native advertising programs for their standard website and their mobile users as well. Last year, the Times launched a new form of native advertising called moment-based Read More →

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