Tag Archives: Membership

News media

3 Reasons the News Media is Just Fine

Why would anyone invest in something that’s on its way out? All forms of legacy media, especially newspapers, have taken a verbal beating in recent months, but the numbers don’t lie. Ad spend is growing to a greater degree than was predicted just a few years ago. The economy is steadily improving month over month and year over year. Perhaps most important of all, people Read More →

Could-Robots-Sit-in-at-Your-Next-Association-Meeting

BEEP BOOP BOOP! Could Robots Sit in at Your Next Association Meeting?

Robots are all around you, whether you realize it or not. As defined by Reference.com, a robot is “a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer.” This can be anything from a microwave to a modern car, and keep in mind that, although a robot is technically automated, it takes a human in order to Read More →

how-frustration-can-illustrate-your-associations-value

How Frustration Can Illustrate Your Associations Value

When it comes to trade association or professional organization member recruitment, is it ever a good idea to frustrate your members? In fact, when running any type of business, is it ever a good idea to cause strife for them? The common sense answer is “no”, but what you might be missing out on is the answer “yes”. SEE ALSO: How to Combat a Cyber Attack Read More →

Click that link

From Twitter, Facebook, and Pinterest to Your Publication: Getting Readers to Click That Link

Social media is one of the best ways to engage current readers and find new ones. You probably already have Twitter, Facebook, and Pinterest accounts set up with fresh tweets, posts, and pins. But how do you get your followers to leave that social media site and land on yours? SEE ALSO: Use Social Media to Create a Community For Your Site Build Your Audience Read More →

Start Planning

Start Planning for 2016 Now

It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The Great Ideas in Association Management Conference, Asia-Pacific, is designed to Read More →

Combat Member Attrition

4 Tips for Combating Member Attrition

Attrition is bound to happen among associations and organizations. Everything from business influences to social and perception change can affect attrition. The key, however, is to know when to change or implement a strategy to combat attrition. During down cycles, what is your association or organization doing on its own to fight against a downward trend? The answers to these questions may end up being Read More →

Is-a-Membership-Package-Right-for-Your-Job-Board

Is a Membership Package Right for Your Job Board?

As the online job board industry gets more competitive, job board owners are constantly looking for new ways to generate revenue. One of the ways that many board owners have been able to generate more income is by focusing on a niche industry that does not get a lot of comprehensive coverage from the general job boards. But what about charging for memberships? Is it Read More →

Making-Your-B2B-Content-Upworthy

4 Tips for Making Your Association Content ‘Upworthy’

You’ve worked hard to help your trade publications’ reputation for depth of thought and editorial integrity, but at the same time you’d like to take full advantage of social media so the mass market can discover your association content. Well, you’re in luck, because you absolutely can “go viral” without watering down your content – but a dry, stuffy approach to social media won’t get you Read More →

4 Content Strategy Tips for Member Communication

Communication is one of the key elements in running any successful relationship, whether it be personal, professional, or otherwise. If you are seeking to engage, attract, or retain members, then you’ll note how communication can make or break your mission. Although communicating via the Internet may come across as awkward at first, especially since so much communication surrounding professional associations takes place in person, many Read More →

social media

How Membership Organizations Can Get Real Value from Social Media

The Internet has undoubtedly revolutionized the way that everyday people organize and interact within their lives, but it has also completely changed the face of business, industry, and marketing. Today’s business owner relies more and more on the web in order to promote his or her business, and marketing professionals representing such businesses are finding that the web is by and large the one-stop-shop among Read More →

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