Tag Archives: Job Boards

social-media-branding-for-job-boards

8 Top Strategies for Job Board Branding on Social Media

You probably know all about posting on social media. But using social and capitalizing on all of its opportunities for job board branding are very different things. Social media offers a depth and breadth of audience reach that’s not possible with any other marketing strategy, at least not without a multi-million-dollar budget. Want to become one of the best job search sites? Pick up these Read More →

local-job-boards

4 Reasons Local Job Boards are the Way of the Future

Job boards have been transitioning into something a bit different in recent years. Huge job aggregators are losing ground, but local job boards appear to only be getting started. Hyper-relevance is the driving force behind up-and-coming job boards in the post-behemoth era. You might not have had the budget or staff to compete with enormous generalist job boards a few years ago. Now, you don’t Read More →

social-media-won't-kill-your-job-board

No, Social Media Won’t Kill Your Job Board

“Facebook is a massive threat, as they can offer segmentation by job title. It’s only a matter of time.” That’s how one responder replied to a recent Job Board Doctor Recruiting Trends survey. But social doesn’t have to play Lex Luthor to your job board Superman. Social media keeps growing and maturing. Some job boards are fading away. So let this be a period of Read More →

job board software

4 Reasons You Need New Software For Your Job Board Platform

Maybe your job board software is chugging along perfectly fine, thank you. Perhaps you’re confident that you can handle it on your own. That may be true. But can your current setup deliver consistently better results? And do you have access to the largest recruitment ad network in North America? If not, then your job site platform probably needs better software. A job board partner Read More →

job-sites-can-go

Oh, the Places Job Sites Can Go!

Where can your job board go? Anyplace you like! How do you know? The good doctor already told you so. Even serious businesses can learn a lot from the silliness of Dr. Seuss. Lessons such as courage, determination and taking a leap of faith don’t fade after primary school. If anything, they become more meaningful. So if you’re looking for a reason to believe you’ll Read More →

best-job-boards

5 Ways the Best Job Boards Get More Traffic

What good is a job board if you can’t drive in the right traffic? You don’t want a ghost town, you need a thriving hub where employers and job seekers meet. And that takes strategy on all fronts. Marketing strategy components should be designed to bring the right people to your job board. From identifying its unique value proposition to the tools and marketing techniques Read More →

job-sites

4 Surefire Ways Job Sites Nail Reputation

You can manage reputation and brand awareness for job sites, or passively let it sort itself out. Most businesses have an online reputation, whether they have a say in the process or not. But management is active. It lets you help shape the way advertisers and job candidates view your job board instead of hoping for the best. Your reputation factors into the success of Read More →

job-boards

Why Job Boards Need to Focus on Quality Applicants

Job ad posting is becoming a commodity. Borrell and Associates predict that by 2018, 72% of recruitment advertising revenues will come from services and only 28% from postings. This is up from a breakdown of 50% / 50% in 2014. Why is this shift happening? The main reason is the growing prevalence of big market job search engines. Job search engines scrape jobs off career sites Read More →

job-boards

How Employers and Job Boards are Handling the Quantity vs. Quality Conundrum

According to the Economic Policy Institute, most industries in the U.S. still have substantially more job seekers than job openings. On the surface, that should be good news for employers, since they can pick and choose from the best candidates. But the teeming mass of choices out there makes it that much harder to determine who the best choices actually are and how to connect Read More →

best-job-boards

How the Best Job Boards Attract the Most Advertisers

Plans for the best job boards are rather hollow if the candidates aren’t there. It’s a catch-22. Candidates won’t have a reason to come if there aren’t any job ads. And advertisers might not have an interest in a job board without any traffic. So how do you leap over that first admittedly large hurdle and bring advertisers and candidates together at your hub? It’s Read More →

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