What is Engagement Marketing and How Do I Use It?
Operating a healthcare job board requires finding effective ways to market yourself, both to healthcare companies that are recruiting and top candidates seeking jobs. Engagement marketing is an increasingly popular technique in today’s marketing landscape, as companies seek to find creative ways to meet consumers on their own terms. By speaking directly to their most […]
Is Your Audience Approaching Tech Burnout?
While technology has the goal of making things easier, it is actually causing too much confusion. Mindshare’s latest Culture Vulture study shows that 58% of people believe that technology has made the life more complicated, and your audience development could be struggling because of that. It’s time to take a step back from using technology […]