Tag Archives: Digital Trends

news-media

The Elephant in the Room: What’s in Store for the News Media

The industry is buzzing about changes that might be in store for the journalists in particular and the news media in general. The “Fake News” alarm is sounded without discretion, and news consumers are confused about what it means. Yours can be a clear voice above the din. Some pundits say journalists should have fewer freedoms. Legendary journalists, however, have a calmer tone. Everyone should Read More →

fake-news

Does Fake News Hurt the Future of Newspapers?

The year 2016 didn’t invent fake news; not even close. It will take a lot more than a firestorm of social media shares to bring down newspapers and writers with integrity. Most people have been taken in by at least one fabricated story. Now that it’s a trending topic and key phrase, it’s also a pervasive defense against every story that doesn’t support a given Read More →

Newspaper paywall

Managing the Pros and Cons of Newspaper Paywalls

Global Internet access to free information makes it difficult for newspaper paywall strategies to stick. They were a great idea, and they do actually work. Problem is, people who were born into Generation X and everyone who is younger had spent most or all of their lives with a very different Internet experience from the one that newspapers wanted to impose. It’s the imposition, not Read More →

digital publishing

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing

It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in danger of up-ending. Perhaps the most difficult challenge in this Read More →

state-of-the-news-media

Pew Research Center’s State of the News Media

Hardly anything changes as quickly as the state of the news media. Pew Research Center publishes research on the topic each year, and 2016’s report has a few surprises to reveal. After the Great Recession, news publishers have continually scrambled to find the true and right profitable course for the evolution that’s already underway. It’s not here yet, but there are some clues. With all Read More →

mcclatchy

McClatchy’s First Quarter 2016 Results Show Net Loss, But Other Gains

Despite a reported $7.9 million loss in the first quarter of 2016, McClatchy Company is pleased with its performance and optimistic about the future. Multiple Pulitzer award-winning McClatchy, which owns 27 dailies across the country, expressed in a recent press release that the impact of first quarter losses is mitigated by their 9.8 percent improvement over the same period last year, and the fact that Read More →

Newspaper

Can Digital Fatigue Fuel a Newspaper Resurgence?

Like a host of migrating sparrows, shifting and bobbing to some unknown directive, the newspaper industry has adapted and changed course again and again in an effort to capture the all-important revenue. Newer, better and smarter technology has been touted as the way to find the course home. But all of that activity comes with the price of digital fatigue, which might be changing the Read More →

digital-expansion

Led by Industry Giants, Newspapers Push Global Digital Expansion

How do you bring in more revenue when you’ve got a limited audience? Simple: expand your audience to the world. That’s the approach that some of the biggest newspapers in the world are taking, and the signs appear to be positive. RELATED: 3 Audience Engagement Questions to Answer When Striving for Digital Dominance It’s a natural progression. The Internet brought the world together with the Read More →

marketing-trends

Marketing Trends Changing the Face of Recruitment

There’s a transformation happening in recruitment right now, and you can get ahead of the curve. It’s all about marketing, which wasn’t the focus for many, if any, recruiters in the not-so-distant past. Why would it be, when HR had its own strategy lined out and it seemed to work just fine? But the marketing mindset is here, and it embodies the trends that are Read More →

adblocker

How One French Newspaper is Targeting Ad Blocking

It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real work of cleaning up the paper’s ads and improving the Read More →

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