Tag Archives: Digital Publishers

digital-publishing

5 Digital Publishing Tips to Increase Revenue

With the digital world taking over practically everything, it’s important to keep up. Digital publishing is a large part of the magazine, newspaper, or book market. There is almost any kind of publication available in a digital format. That means that companies need to stay up to speed with the quickly advancing market by coming up with new marketing strategies to increase revenue. Here are Read More →

What Publishers Can Learn from Harvard’s Digital Success

In 2010, the Harvard Business Review (HBR) was an academic journal full of unrelated long-form articles. Then editor-in-chief Adi Ignatius took over and transformed it into a multi-platform resource for almost 286,000 subscribers. That’s an increase of 21 percent since 2010. RELATED: 3 Offers to Help Boost Customer Acquisition So what’s the secret? Why are so many people willing to pay the HBR’s $99.00 annual subscription? Read More →

Why-are-Publishers-Warming-Up-to-Facebook-Instant-Articles

Why are Publishers Warming Up to Facebook Instant Articles?

Why are publishers warming up to Facebook Instant Articles? The short answer is they’re generating revenue. Instant Articles is a way for businesses to speed up load times on mobile devices for the articles they post on Facebook. RELATED: Examining the News Habits of Facebook and Twitter Users Instant Articles load quickly because they’re hosted directly on Facebook. With this program, a user who clicks on Read More →

What-Google's-New-Logo-Shows-Us-About-'Heavy-Websites'

What Google’s New Logo Shows Us About ‘Heavy Websites’

When the Internet first became an everyday thing, the focus of developers and designers was to create the most eye-catching graphics possible in an attempt to lure users in. Unfortunately, a lesson learned by many designers and developers (we’re looking at you, Myspace) learned in time that these tactics didn’t pay off. First, the trouble was that servers were not prepared to handle customized layouts Read More →

Newspapers-Giving-Up-Digital-Publishing

Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One

The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. Chyi points out that newspapers have been going digital for Read More →

Why-Print-Newspapers-Are-Not-Dying-Out

Why Print Newspapers Are Not Hitting Rock Bottom

Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained their print subscriptions despite having access to broadband – will Read More →

How-Publishers-Can-Analyze-Their-Audience-to-Gain-New-Revenue

How Publishers Can Analyze Their Audience to Gain New Revenue

How in touch are you with the real expectations of your target audiences? Before you can cash in on a growing amount of web traffic, you have to understand why your website appeals to your target demographic and what you can do to enhance that appeal and generate more revenue. RELATED: How One Magazine’s Makeover Might Provide a Road Map to Building a Community Look At Read More →

Ad-Blocking-and-the-Uncertain-Future-of-Publishing

Ad Blocking and the Uncertain Future of Publishing

For centuries, the publishing industry had operated its advertising business as though the purpose was to find the most intrusive ways to put a client’s advertising message in front of an audience. When the Internet started to become a primary source of information for people around the world and publishers started to move to the digital platform, they continued their intrusive advertising ideas with screen Read More →

ad-blocking

How Jeff Bezos and The Washington Post are Countering Ad Blocking

Amazon and Washington Post CEO Jeff Bezos is known for his unorthodox solutions to problems, and his ideas that seem to shock more than excite. When he announced that Amazon would start using drones for same-day deliveries, most people laughed at the idea. But now, drone delivery services are being developed all over the retail world and Amazon has only begun to scratch the surface Read More →

The-4-New-Media-Platforms-All-Publishers-Need-to-Know

The 4 New Media Technologies All Publishers Need to Know

Traditional media publishers are finding digital publishing to be a lot more dynamic than print ever was. Even when television emerged as the primary way that advertisers reached mass audiences, nothing about the marketing part of the technology changed for decades. Any changes that would occur in print, radio, or television were relatively easy to see coming and media publishers could adapt, and even innovate Read More →