Tag Archives: Digital Publishers

news-media

The Elephant in the Room: What’s in Store for the News Media

The industry is buzzing about changes that might be in store for the journalists in particular and the news media in general. The “Fake News” alarm is sounded without discretion, and news consumers are confused about what it means. Yours can be a clear voice above the din. Some pundits say journalists should have fewer freedoms. Legendary journalists, however, have a calmer tone. Everyone should Read More →

Digital news

Engage Millennials and Quicken the Pulse of Newspapers

Millennials are the future of digital news and they’re more engaged than you might think. In fact, considering the digital direction of news, they might be a better audience to court than Baby Boomers or older Gen-Xers. They’re busy bees with a wide range of interests. RELATED: Newspaper Ads Aren’t the Problem, People Love ‘Em! More Americans over the age of 50 watch the news Read More →

newspaper-ads

Which Newspaper Ad Revenue Strategies Work?

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the bulk of their revenue. And that’s great because it’s working. Digital Read More →

Publishing

How Times Have Changed for Salespeople in Publishing

Clients have changed with the times, and so has the way that publishing sales professionals reach them. “Revenue and conversion rates are falling,” says Peter Houston at The Media Briefing. And with so many choices, clients are taking longer and much more complicated paths from the top of the sales funnel to the bottom. The old client relationship tools don’t work anymore. And advertiser loyalty Read More →

declining-newspaper-revenues

Headquarters for Sale: Newspapers are Selling Their Buildings Due to Declining Newspaper Revenues

It would have been virtually impossible to predict just a few decades ago and even more difficult to believe. The bustling, sometimes even iconic buildings where news has hit the page for so many years are being sold off as nothing more than assets to liquidate. In fact, for some papers, the buildings are more valuable than the once-thriving businesses that occupied them. Real estate Read More →

adblocker

How One French Newspaper is Targeting Ad Blocking

It’s not a pleasant thought, but sacrificing some advertising revenue could give newspapers the whitelisted status that they need to beat the ad blocker surge. Publications are approaching the problem from different angles. French daily, Le Figaro, took a big risk by banning ad blockers on their site, and it paid off. Now the real work of cleaning up the paper’s ads and improving the Read More →

publishers

High-Touch and High-Tech: Why Publishers Need to Accommodate Both for Advertisers

If publishers want to win over a newer breed of advertisers, they’ll need to revisit what was great about the high-touch old ways. The technological innovation that makes programmatic advertising sales such a boon leaves one important gap, and that’s a personal touch. Accommodate both, and you’ll have a winning combination that sells. RELATED: Exploring the Path(s) to Digital Subscription Adoption and Increased Revenue It’s a Read More →

newspapers-feasting-on-each-other

Newspapers Feasting on Each Other to Survive

Like a giant game of Pac-Man, bigger newspapers around the country are gobbling up smaller papers, all in the hopes of creating a more formidable, united whole. It’s about the ever-elusive advertising dollars. They just aren’t there, especially for smaller, local papers. But with a consolidation strategy, a little time is being gained before the next game play. The presumed destiny of newspapers has played Read More →

local-ads

4 Ways to Sell Local Ads Better

Recruitment ad sales seem to be especially challenging for some ad reps, while others drive much more business in the right direction. Is it luck? Experience? A better publication with a broader reach? Maybe, at least in part, but there’s more to it than that. RELATED: How the Right Online Tools Jump Started One Company’s Local Advertising Revenue In any advertising, the most important thing from Read More →

digital publishers

What Virtual Reality’s Arrival Means for Digital Publishers

Picture it. You want to catch up with your mom or your best friend. But instead of picking up the phone or looking at a recent Facebook status update, you pick up a VR headset. And before you know it, you’re not just talking across the miles; you’re talking face-to-face in an experience that for all the world looks and feels exactly real. That’s where Read More →

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