Tag Archives: Digital Publisher

The Fascinating Science That Shows Why People Sometimes Prefer Print to Digital

The battle between print and digital is ongoing, and digital seems by all counts to be winning. People are spending more and more time every year consuming media digitally, and advertisers are following. But a new study from the Canada Post and Canadian neuromarketing firm TrueImpact shows that publishers probably shouldn’t give up their print arms just yet. RELATED: Why Print Newspapers Are Not Hitting Rock Read More →


Why Your Meetings Need to Evolve

While it’s fair to say that people don’t actually dread meetings, they do dread poorly run meetings and ones where nothing gets done. In the conference format, a stuffy chain hotel and talking heads discussing the usual subjects doesn’t get people excited. It’s also tougher than ever to justify time out of the office and expenses. For trade organizations that traditionally use industry meetings to Read More →

Native Advertising-header

3 Digital Trends For Publishers in 2014 [Infographic] Part 2/3

This is part 2 of the infographic series: 3 Digital Trends for Publishers in 2014. See Part 1: Mobile Moves to the Center of the Multiplatform Landscape here. Part 2 is all about Native Advertising. U.S digital native advertising spending is estimated to rise 20.5% this year to $2.29 billion, thus more and more publishers will see their growing emphasis on native advertising as a way Read More →