Tag Archives: Digital News

publishers

High-Touch and High-Tech: Why Publishers Need to Accommodate Both for Advertisers

If publishers want to win over a newer breed of advertisers, they’ll need to revisit what was great about the high-touch old ways. The technological innovation that makes programmatic advertising sales such a boon leaves one important gap, and that’s a personal touch. Accommodate both, and you’ll have a winning combination that sells. RELATED: Exploring the Path(s) to Digital Subscription Adoption and Increased Revenue It’s a Read More →

digital publishers

What Virtual Reality’s Arrival Means for Digital Publishers

Picture it. You want to catch up with your mom or your best friend. But instead of picking up the phone or looking at a recent Facebook status update, you pick up a VR headset. And before you know it, you’re not just talking across the miles; you’re talking face-to-face in an experience that for all the world looks and feels exactly real. That’s where Read More →

linkedin

Has LinkedIn Jumped the Shark?

LinkedIn has seen some good days and some bad days, but these days it’s beginning to look like it’s circling the drain. Or jumping the shark, maybe. Things aren’t looking great over at the professional social media giant. And that means a lot of recruiters will need a better way to find the elusive great candidates. RELATED: Programmatic Advertising: The New Normal? Jumping the shark is Read More →

Could a Major Newspaper Merger Change the Recruitment Advertising Game?

According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to slow the bleeding are working as ad revenue is expected to only drop by 0.9 percent in 2015. Newspapers have been slashing employees and merging to try and stay profitable, Read More →

3 Items to Check Before You Publish That All-Important ‘Employer Branding’ Blog Post

Blogging, otherwise known as providing regular, relevant, and updated information to site visitors, is an important component of any recruitment success. Basically, the more you provide valuable insight through text and other digital media, the more likely potential employees are to return and become applicants. But, what do you need to do before hitting “publish” on a blog post? RELATED: 5 Recruiting Blogs You Need To Read More →

Newspapers-Giving-Up-Digital-Publishing

Newspapers Giving Up Digital Publishing: A Radical Idea, and a Wrong One

The idea that newspapers should give up digital publishing is a radical one. And it’s also wrong. A new book from H. Iris Chyi, titled “Trial and Error: U.S. Newspapers’ Digital Struggles toward Inferiority,” makes the argument that newspapers are so bad at the digital side of publication that they should completely give it up. Chyi points out that newspapers have been going digital for Read More →

Why-Print-Newspapers-Are-Not-Dying-Out

Why Print Newspapers Are Not Hitting Rock Bottom

Is print newspaper bottoming out? Not likely. A report last October from consulting firm McKinsey painted a relatively positive picture for the print publishing industry, claiming that “many of the people likely to abandon print newspapers and print consumer magazines have already done so … most of [the] core audience – households that have retained their print subscriptions despite having access to broadband – will Read More →

Ad-Blocking-and-the-Uncertain-Future-of-Publishing

Ad Blocking and the Uncertain Future of Publishing

For centuries, the publishing industry had operated its advertising business as though the purpose was to find the most intrusive ways to put a client’s advertising message in front of an audience. When the Internet started to become a primary source of information for people around the world and publishers started to move to the digital platform, they continued their intrusive advertising ideas with screen Read More →

cloud

Do Your Job Candidates Know the Cloud?

Many of the most sought after job applicant selling points have remained constant throughout the years: persistence, commitment, intelligence and a sense of teamwork. But as the world has changed, so have hiring managers’ checklists of “must have” applicant traits. Rising to the top over the past few years? Knowledge of cloud computing. RELATED: Why Overqualified Candidates Might Be a Myth A Closer Look At the Read More →

vanishing-of-midzsize-newspaper

The Vanishing of the Midsize Newspaper: Can Anything Turn the Tide?

Ever since the Great Recession of 2008, the newspaper industry has been in a constant start of flux. People are more careful with their disposable income, and newspapers are finding it difficult to get people to pay for information that is already available online for free. The other problem is that the Internet offers so many information options that newspapers are finding it increasingly difficult Read More →