Tag Archives: Content Strategy

How to Get the Most from User-Generated Content

Engagement is the name of the game in today’s world of online content, especially if you’re trying to keep your trade publication’s Internet presence as lively and lucrative as possible. The good news is that you don’t have to carry the entire burden yourself — you can spark the engagement you seek via user-generated content. Here are some ideas for inspiring your readers to help Read More →


Attracting & Retaining Members with a Great Content Strategy

RealMatch was fortunate to host a webinar with Hilary Marsh, Chief Content and Digital Strategist of Content Company, exploring the important topic of “Attracting & Retaining Members with a Great Content Strategy.” Professional and trade associations frequently hear that content marketing needs to be a core component of their digital growth and visibility strategy. In her presentation, Ms. Marsh explored strategies for content marketing at Read More →


4 Content Strategies to Explore in 2015 for Engagement & Member Communication

As 2014 is winding to a close, it’s time to reflect on the year’s accomplishments and challenges, but it’s also time to start planning ahead for 2015. By getting a jump start on your content strategies now for the year ahead, you’ll be more likely to have a solid plan in place to engage readers and increase revenue. Below are some tips to help you Read More →

Content is King, Even for Associations [SlideShare]

Online content plays just as significant of a role for associations as it does for any other organization or publication. The content on your website is a direct reflection of the value of your association. With relevant and useful resources available on your association’s website, members could be more engaged & compelled to participate, renewal rates could be increased, and your association’s bottom line could Read More →