Tag Archives: Content Curation

How-to-Avoid-Dead-Jobs-on-Your-Job-Board

How to Avoid Dead Jobs on Your Job Board

Job aggregators are starting to take over the online job board world, but that may not be the great thing that everyone thinks it is. According to the Rochester Democrat and Chronicle, New York State uses a job aggregator for its free job board service and a good number of them are dead jobs. That means they are jobs that have already been filled, or Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

Use Social Media to Create a Community For Your Site

Use Social Media to Create a Community For Your Site

Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and even be entertained during each visit. This means your site Read More →

repurpose content

Don’t Forget: Leftover Content Can Be Delicious Too

As we approach the end of the year, now is a great time to think about ways to get more traction out of your existing content marketing materials. Trade publishers that are seeking more revenue and more audience for their companion websites can take advantage of this approach throughout the holiday season. There are many opportunities for squeezing out more use from your 2014 content, Read More →

content-buffet

Serving a Content Buffet

Blogs seem to have become the default format businesses use to get information to consumers. According to WPVirtuoso.com, there are over 152 million blogs on the Internet and that number keeps rising. Companies that spend the time to generate at least 20 blog posts per month generate approximately five times more web traffic than the blogs that only generate four posts per month. It cannot Read More →

how-to-choose-the-right-content-for-your-site

Expert Interview with Scott Baradell on How You Choose Your Content

If you want to know whether your marketing efforts are truly working, quit focusing on things like Facebook likes and Twitter followers, says Scott Baradell, president of inbound marketing agency Idea Grove – these analytics are outdated and not especially useful. Ultimately, Scott says the only metrics-related questions that really matter are: 1. Are you driving traffic to your website? 2. Are you engaging that Read More →

content marketing

Content Creation Takes Over Where User Generated Content Leaves Off

Back in 2005, YouTube premiered online. It was the latest in a concept known as User-Generated Content (UGC). Of course, the content on YouTube was unique for the web at that time. It was all video.The rest is history. YouTube took off like a rocket. It was acquired by another Internet company that you might know about: Google. Homemade videos of all sorts were uploaded Read More →

writing

Audience Development Strategies for Humans and Search Engines

The content you create needs to be designed for the human readers. If that doesn’t happen, your audience development will become static. The annoying factor is that there is much more than just writing for your readers if you are going to make it online. The content also need to please the search engines. Here are some strategies to help develop content that is perfect Read More →

content marketing

Expert Interview with Stephen Saber on Creating Great Content

Increasing the traffic to your website doesn’t necessarily mean you have to create exorbitant amounts of unique content, says Stephen Saber of content marketing and events solutions firm Pulse Network. Instead, focus on maximizing the content you have. “A single piece of content can be repurposed into many different styles, types, forms and lengths to hit different audiences in different ways through different channels,” he Read More →