Tag Archives: Content Creation

5-international-content-creation-resources

5 International Content Creation Resources

Content creation is the most important factor for how online businesses and brands attract people to their sites, improve rankings in search engine results and, most importantly, portray their messages and convince site visitors to take action. In short, content is king! SEE MORE: Mobile Usage Now Larger Than Desktop: What Does This Mean For Publishers? With such deep focus on content, it might be tough for some brands to Read More →

Local Native Advertising

Can Native Ads Boost Your Audience Engagement?

When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look to the New York Times, a publication that now offers advertisers to Read More →

4-Tips-for-Making-Your-B2B-Content-Engaging

4 Tips for Making Your B2B Content Engaging

Improved reader loyalty and engagement should stand near the top of any trade publisher’s wish list, as they do for some 88 percent of content marketers polled. If you’re catering to a B2B audience, how do you grab their attention and keep it? Here are four tips for boosting your engagement factor. SEE ALSO: Audience Engagement with Video: Why it works, and How to Use Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

Nearly 40percent

More Proof Webinars Drive Audience Participation

Webinars, an increasingly popular format that associations are using to disperse information and knowledge, are more easily distributed than ever. A portmanteau of “web” and “seminar”, a webinar is an important tool when trying to attract and retain association members, and with a little planning, your association can use these tools to recruit new members and bring value to membership as a whole. SEE ALSO: Read More →

Mugshot Publication

Vermont Publisher Launches ‘Mugshot Tabloid’

  If you have never heard of a monthly publication called “Green Mountain Mugshots,” then don’t feel bad. While it is available online, it is only printed and distributed in the New England area. Still, this little 24-page publication is selling out at $3 a copy and it is selling out because people love to read about the misery of others. SEE ALSO: Can Civic Read More →

Green Screen

Here’s A Secret: A Green Screen Can Transform Your Next Event

If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and editing software, a specific type of green can be “keyed”, Read More →

Use Social Media to Create a Community For Your Site

Use Social Media to Create a Community For Your Site

Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more; clicking the “Apply Now” button is no longer good enough. They expect to learn, grow and even be entertained during each visit. This means your site Read More →

Girl-eating-salad-reading

Magazine Publisher Rodale Partners With Chef’d.com

If there truly is strength in numbers, two online companies just got stronger. Rodale, the self-described “world’s leading healthy lifestyle media company” recently announced that it’s entered into a creative partnership with gourmet meal service Chef’d to feature the latter’s meal plans and a la carte gourmet meal kits in a variety of health-oriented trade publications. Let’s take a closer look at the particulars of Read More →

Circulation Revenue Surpasses Advertising for First Time

Circulation Revenue Surpasses Advertising for First Time

According to the World Association of Newspapers and News Publishers, the amount of revenue generated by circulation dollars was greater than the amount of revenue generated by advertising in 2014. This small piece of information holds some monumental implications for companies that engage in digital media and print media. What Does This Mean? The news that circulation revenue outpaced advertising revenue has two significant implications. Read More →

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