Tag Archives: Big Data


Talent Acquisition Metrics Trends to Watch in 2017

“You can’t pick your data, but you must pick your metrics.” – Jeff Bladt, Harvard Business Review Be careful about getting so caught up in data that you lose sight of the talent acquisition goal: great hires. Data is what your metrics are made of; it’s not the metrics, themselves. The difference is comprehensive information versus information that you need. And that’s what drives a Read More →


How Newspapers Can Profit from Programmatic Advertising

Programmatic advertising takes the layers of competition that exist in publishing and makes it work better for everyone involved. Publishers reach a more receptive segment of ad buyers, advertisers target the right customers, and customers get a personalized experience. But for all of the industry buzzwords, there are still a lot of publishers (and buyers) who aren’t quite sure what it all means. In short, Read More →

digital publishing

How Newspapers Can Survive and Thrive in Their Transition to Digital Publishing

It’s time to abandon the notion that newspapers are transitioning to digital publishing; it’s already happened. For the past several years, the industry has slowly but surely adjusted to the new digital direction like a boat that’s getting up to speed. Unfortunately, revenue has bobbed along behind it in a life raft that’s always in danger of up-ending. Perhaps the most difficult challenge in this Read More →


What am I Supposed to Do With All of This Online Recruitment Data?

Big online recruitment data sounds like big intimidation to people who don’t get it. Unfortunately, there are a lot of people who fit into that category. It’s one thing to know that the data is there. It’s something else to know how to use it or even understand its real value. The promise of big data isn’t the fact that it can be collected and Read More →


How the Circulation Manager’s Duties Have Changed

If you ask circulation managers how the industry in general and their role, in particular, have changed in the last 5 or 10 years, you’ll probably want to take notes. From 5 years ago, there has been a data revolution. But from 10, most agree that it’s become a whole new world. RELATED: How Can Publishers Use Data Analytics to Increase Revenues Circulation managers have seen Read More →


5 Recruiting Metrics You Should Be Tracking

Chances are you’ve got a lot of questions about your own hiring process. How much does it cost to hire one new person? How many people who start an application see it through to completion? The answers don’t have to be estimations; not if you know which metrics are worth tracking. RELATED: Whats Big in Recruiting for 2016? While you’re busy recruiting, a lot of data Read More →


4 Newspaper Trends to Watch for 2016

It’s shaping up to be a busy year for newspapers. So much for the gloom and doom of previous years. In 2016, the puzzle pieces that make up the current publishing evolution are finally fitting together. There’s a deeper understanding of what the new business model should look like, and the outlook is good. RELATED: Forecasting 2016: How Digital and Print Ads will Evolve in the Read More →


Why Big Data is a Recruiter’s New Best Friend

Big data is changing the recruiting world and altering the way that people interact with online job boards. Before we go any further, we should probably define big data. It is not an easy task to define big data, but Forbes Magazine tells us that big data is information collected to help derive a more detailed profile of a business target. In this case, the Read More →


Why Publishers LOVE Real-Time Data

The time-honored phrase “get real” has taken on a new, urgent meaning in the world of digital publishing and marketing. Real-time data has become the Holy Grail for publishers and advertisers alike, although many publishers finding the pursuit of these treasured numbers an uphill battle. Let’s take a quick look at the value, benefits and challenges of using real-time data. SEE ALSO: Page Views vs. Read More →

Start Planning

Start Planning for 2016 Now

It’s never too early to plan, and seeing as how 2015 has already met it’s halfway point, now is the perfect time to start thinking about success in 2016. In fact, the American Society of Association Executives (ASAE) is already planning a conference, set for April of 2016, to help you do just that. The Great Ideas in Association Management Conference, Asia-Pacific, is designed to Read More →

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