Tag Archives: Augmented Reality

digital publishers

What Virtual Reality’s Arrival Means for Digital Publishers

Picture it. You want to catch up with your mom or your best friend. But instead of picking up the phone or looking at a recent Facebook status update, you pick up a VR headset. And before you know it, you’re not just talking across the miles; you’re talking face-to-face in an experience that for all the world looks and feels exactly real. That’s where Read More →

How-Augmented-Reality-is-Rejuvenating-Print-Media

How Can Virtual Reality Save Print Media?

It’s becoming apparent that one of the things that separate the music industry from the print industry is that the print industry is learning how to utilize technology to grow revenue, while the music industry continues to fight technology in an attempt to hold onto revenue streams that are rapidly disappearing. When it comes to the innovation level of the print industry, few things are Read More →

Augmented Reality

Print + Digital = Love: How Augmented Reality Ads Engage Your Audience

Whether you’re a publisher or an advertiser, engaging your audience is essential. If you’re an advertiser, you want to place ads where your target audience sees them in hopes they will be moved to make a purchase. If you’re a digital publisher, engaging your audience via compelling, original content helps you develop revenue streams like e-commerce, advertising, and custom job boards. Augmented reality, or AR, Read More →