Tag Archives: Audience

why-audience-data-is-becoming-an-even-hotter-property

Why Audience Data is Becoming an Even Hotter Property

For better or for worse, selling ad space is no longer the primary way to go in the age of mobile devices and real-time marketing data. If you’re looking for new ways to energize profits for your publication’s online presence, then maybe it’s time you leveraged something even more desirable to advertisers — the precious data you have on the audience they seek. Let’s take Read More →

Newspaper conferences can jumpstart audience engagement

4 Ways Conferences Can Expand Your Audience Engagement Reach

As ad revenues continue to dwindle, and publications continue to get different results with different subscription strategies, one thing that virtually all media outlets seem to agree on in difficult times is that conferences and festivals can fuel audience engagement — and revenue. Once relegated to networking and discovering industry trends, newspaper conferences are proving to be magnets for new readers and new dollars. As Read More →