Tag Archives: Audience Monetization

Local Native Advertising

Can Native Ads Boost Your Audience Engagement?

When it comes to advertising, content marketing is where the real value currently resides. It’s central in cultivating audience engagement. In particular, native advertising, or advertising that blends in with typical content, has proven itself to be a true advantage for businesses and associations across the world. To prove this, one only needs to look to the New York Times, a publication that now offers advertisers to Read More →

For Job Boards, Knowing Your Candidates Often Equals Success

For Job Boards, Knowing Your Candidates Often Equals Success

A job board requires two things to be successful – employers and good job candidates. Most job boards spend a lot of time and effort catering to their employers because the employers offer a steady stream of revenue. But without good candidates, a job board is unable to attract employers that feel the service is worth paying for. That is why your job board must Read More →

Green Screen

Here’s A Secret: A Green Screen Can Transform Your Next Event

If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and editing software, a specific type of green can be “keyed”, Read More →

membership-acquisition

What You Can Learn from the Girl Scouts about Membership Acquisition

Although the Girl Scouts of the United States of America is considered by many to be an institution in this country, the organization has been facing a decline in membership in recent years. In fact, according to the Associated Press, the Girl Scouts of the United States of America has seen a total decline of 27% since 2003, a dramatic loss that has left many Read More →

newspaper-paywall-problem

Are There Serious Problems Ahead for Paywalls?

The world of print journalism has changed dramatically in the last decade. Since the 1990s, various media outlets have folded, have migrated to an entirely online business model, or have paved the way for hybrid online-print approaches. Many hailed the development of the paywall, a model that required readers to pay to access online content, as a much needed revenue stream in today’s world where Read More →

blog money

3 Keys to Monetizing Your Blog

So you want to generate revenue from your blog? Great news: It’s possible. However, you’ll want to follow certain principles of effective blogging to make that happen. Here are 3 keys to monetizing your blog. 1. First, Get an Audience If you want to generate revenue from your blog, then you’ll need to attract visitors to your site. Blogs that receive only a few hits Read More →

tablet mobile

Mobile B2B Advertising for Publishers is on the Rise

It’s hard to believe that just a few years ago the mobile advertising sector basically didn’t exist. Today, mobile is the ad industry’s primary focus, and B2B advertising won’t be left behind. B2B publishers are adapting to the mobile trend by ensuring websites are mobile-optimized so they can take advantage of the monetization opportunities mobile provides. Advertising for publishers now means adjusting spending by allocating Read More →

Native Advertising

Want Native Ads that Work? Stick to Quality

There has been a lot of debate over native ads. Some see them as deceptive, but others simply see them as content monetization; a way to beef advertisement revenue while offering content to readers. The truth is they really are part ad and part content, which means quality is a necessity. Nobody is going to read and act on content that doesn’t speak quality and Read More →