Tag Archives: Audience Engagement


4 Big Newspaper Industry Problems That Will be Solved in 2017

The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes a little disruption to crack the shell and hatch something that’s full of promise. Publishers have begun to grasp the digital-first mentality. More focus is on content, not just branding. Revenue is growing, fake news needs a serious smackdown, and Millennials might just read the Read More →


Pew Research Center’s State of the News Media

Hardly anything changes as quickly as the state of the news media. Pew Research Center publishes research on the topic each year, and 2016’s report has a few surprises to reveal. After the Great Recession, news publishers have continually scrambled to find the true and right profitable course for the evolution that’s already underway. It’s not here yet, but there are some clues. With all Read More →


Newspaper Industry Posts Grim Numbers for 2015

A new Pew Research report on the newspaper industry confirmed what a lot of people already believed. The 2015 year wasn’t great, but there were some encouraging moments that might be indicative of future industry trends. Readership was down, and so were advertising dollars. That was across the board. But as many have predicted over the past several years, digital still showed some gains. Newspapers Read More →


Marketing Trends Changing the Face of Recruitment

There’s a transformation happening in recruitment right now, and you can get ahead of the curve. It’s all about marketing, which wasn’t the focus for many, if any, recruiters in the not-so-distant past. Why would it be, when HR had its own strategy lined out and it seemed to work just fine? But the marketing mindset is here, and it embodies the trends that are Read More →


5 Recruiting Metrics You Should Be Tracking

Chances are you’ve got a lot of questions about your own hiring process. How much does it cost to hire one new person? How many people who start an application see it through to completion? The answers don’t have to be estimations; not if you know which metrics are worth tracking. RELATED: Whats Big in Recruiting for 2016? While you’re busy recruiting, a lot of data Read More →


How do Candidates Perceive Your Company Brand? Employees Know

If prospective employees don’t relate to your brand, you might not see the recruiting results that you’re after. Marketing and sales already know how important branding is. But with recruiting not that much different from sales anymore, HR should start to come around, and soon. Current employees can help. RELATED: What Does Your Company Stand for? Despite supporting evidence, branding is rather slow to catch on Read More →


4 Newspaper Trends to Watch for 2016

It’s shaping up to be a busy year for newspapers. So much for the gloom and doom of previous years. In 2016, the puzzle pieces that make up the current publishing evolution are finally fitting together. There’s a deeper understanding of what the new business model should look like, and the outlook is good. RELATED: Forecasting 2016: How Digital and Print Ads will Evolve in the Read More →


5 Digital Publishing Tips to Increase Revenue

With the digital world taking over practically everything, it’s important to keep up. Digital publishing is a large part of the magazine, newspaper, or book market. There is almost any kind of publication available in a digital format. That means that companies need to stay up to speed with the quickly advancing market by coming up with new marketing strategies to increase revenue. Here are Read More →

What Publishers Can Learn from Harvard’s Digital Success

In 2010, the Harvard Business Review (HBR) was an academic journal full of unrelated long-form articles. Then editor-in-chief Adi Ignatius took over and transformed it into a multi-platform resource for almost 286,000 subscribers. That’s an increase of 21 percent since 2010. RELATED: 3 Offers to Help Boost Customer Acquisition So what’s the secret? Why are so many people willing to pay the HBR’s $99.00 annual subscription? Read More →


Why are Publishers Warming Up to Facebook Instant Articles?

Why are publishers warming up to Facebook Instant Articles? The short answer is they’re generating revenue. Instant Articles is a way for businesses to speed up load times on mobile devices for the articles they post on Facebook. RELATED: Examining the News Habits of Facebook and Twitter Users Instant Articles load quickly because they’re hosted directly on Facebook. With this program, a user who clicks on Read More →

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