Tag Archives: Audience Development

Publishing

How Times Have Changed for Salespeople in Publishing

Clients have changed with the times, and so has the way that publishing sales professionals reach them. “Revenue and conversion rates are falling,” says Peter Houston at The Media Briefing. And with so many choices, clients are taking longer and much more complicated paths from the top of the sales funnel to the bottom. The old client relationship tools don’t work anymore. And advertiser loyalty Read More →

digital-publishing

5 Digital Publishing Tips to Increase Revenue

With the digital world taking over practically everything, it’s important to keep up. Digital publishing is a large part of the magazine, newspaper, or book market. There is almost any kind of publication available in a digital format. That means that companies need to stay up to speed with the quickly advancing market by coming up with new marketing strategies to increase revenue. Here are Read More →

What Publishers Can Learn from Harvard’s Digital Success

In 2010, the Harvard Business Review (HBR) was an academic journal full of unrelated long-form articles. Then editor-in-chief Adi Ignatius took over and transformed it into a multi-platform resource for almost 286,000 subscribers. That’s an increase of 21 percent since 2010. RELATED: 3 Offers to Help Boost Customer Acquisition So what’s the secret? Why are so many people willing to pay the HBR’s $99.00 annual subscription? Read More →

Why-are-Publishers-Warming-Up-to-Facebook-Instant-Articles

Why are Publishers Warming Up to Facebook Instant Articles?

Why are publishers warming up to Facebook Instant Articles? The short answer is they’re generating revenue. Instant Articles is a way for businesses to speed up load times on mobile devices for the articles they post on Facebook. RELATED: Examining the News Habits of Facebook and Twitter Users Instant Articles load quickly because they’re hosted directly on Facebook. With this program, a user who clicks on Read More →

website-traffic

3 Lesser Known Ways to Increase Your Website Traffic

Website traffic is essential to your company’s growth. The number of visitors flowing through your website each day determines your profits from advertising, the number of paid subscribers you can expect to see, and revenues from related products and event sales. But taking the right steps to grow your website traffic requires thinking beyond the basics of SEO and advertising. RELATED: Thought Leader Series: 5 Tips Read More →

How-Publishers-Can-Analyze-Their-Audience-to-Gain-New-Revenue

How Publishers Can Analyze Their Audience to Gain New Revenue

How in touch are you with the real expectations of your target audiences? Before you can cash in on a growing amount of web traffic, you have to understand why your website appeals to your target demographic and what you can do to enhance that appeal and generate more revenue. RELATED: How One Magazine’s Makeover Might Provide a Road Map to Building a Community Look At Read More →

visitor-engagement

Thought Leader Series: 5 Tips to Help Increase Visitor Engagement

The mass majority of the world operates digitally. Business, banking, job searches, even food orders can be given online. A website is both a great convenience for visitors and a source of revenue for businesses. Now you have a website…so what’s next? Read on for some tips to help improve and increase visitor engagement on your site. RELATED: 4 Helpful Tools for Measuring Audience Engagement 1. Read More →

brand-should-be-on-instagram

4 Reasons Your Brand Should Be On Instagram

They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor the occasional photo, then you’re missing out on a potential gold mine for your company. Read More →

RealMatch Partners with eQuest

RealMatch Partners with eQuest to Join Its Delivery Network

With the evolution of job site aggregators and niche job boards, employers are finding it difficult to put together programs that effectively target job candidates that meet their criteria. The eQuest network has been in place since 1994 to help recruiters to find the candidates they need without the hassle of recurring delivery fees. RealMatch has now teamed up TheJobNetwork candidate search system with eQuest’s Read More →

Your Budget

Member Engagement: Why a Big Budget isn’t Everything

In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your association has, the more marketing, advertising, outreach, and research it can do. While it’s certainly true that more money can mean more prospects, there is a variable involved that too few Read More →

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