Tag Archives: Associations


How One Magazine’s Makeover Might Provide a Road Map to Building a Community

Much has been made of Rookie Magazine‘s decision to revamp its website. Most notably, the publication for (and largely created by) teenage girls has aimed its sights firmly on community building and audience engagement as a means of boosting both traffic and ad revenues. Let’s look at Rookie’s tactics — and how they might help point you toward your own new frontiers of success. Keeping Read More →


BEEP BOOP BOOP! Could Robots Sit in at Your Next Association Meeting?

Robots are all around you, whether you realize it or not. As defined by Reference.com, a robot is “a machine capable of carrying out a complex series of actions automatically, especially one programmable by a computer.” This can be anything from a microwave to a modern car, and keep in mind that, although a robot is technically automated, it takes a human in order to Read More →

cyber attack

How to Combat a Cyber Attack on Your Association

The Internet has undoubtedly made the world a more connected and productive place, but it has also made the world more dangerous. Tech-savvy individuals who possess ill intent are often referred to as hackers, and these people can sometimes cripple even the largest companies and government institutions in the world. In fact, just recently, the Internal Revenue Service in the United States was the victim Read More →

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

Uncover What Your Job Board Could Be With RealMatch [INFOGRAPHIC]

There are all kinds of reasons why many publishers are choosing RealMatch as their recruitment advertising platform. In this infographic, we explore some of the key differences between RealMatch and some of our competitors.   Click here to view a PDF version of this infographic. Uncover what your job board could be with RealMatch and see what those purple guys aren’t delivering: 1 of a Read More →

Association website content

4 Ways to Keep Your Association’s Website Fresh and Relevant

Do you feel like your association’s website is not generating enough attention? If so, you aren’t alone. Currently, there are so many website and ads and marketing gimmicks and so on floating around the Internet that it can seem impossible to get ahead. Thankfully, there are some tried, true, and necessary tips that you can implement now in order to get your associations noticed, including: Read More →

Green Screen

Here’s A Secret: A Green Screen Can Transform Your Next Event

If you’re not technologically savvy, you may not know what a green screen is or how it works. Basically, a green screen is exactly what it sounds like: a green screen. The key to what a green screen does, however, is in the actual tone of the green used. When processed through a camera and editing software, a specific type of green can be “keyed”, Read More →

Combat Member Attrition

4 Tips for Combating Member Attrition

Attrition is bound to happen among associations and organizations. Everything from business influences to social and perception change can affect attrition. The key, however, is to know when to change or implement a strategy to combat attrition. During down cycles, what is your association or organization doing on its own to fight against a downward trend? The answers to these questions may end up being Read More →

Is Your Association Using Social Media The Right Way

Impact Study: Is Your Association Using Social Media The Right Way?

Social media isn’t just for wasting time online anymore. These days, social technologies, including video and other media, are being used by professional associations and organizations to reach out to potential members and retain current members. In fact, a recent study, conducted and published by association management company Kellen, has revealed some surprising news about how professional associations are utilizing social media. Associations Are Branching Read More →

Why Personalization is So Vital to Your Association

Why Personalization is So Vital to Your Association

Running an association is all about personal relationships. After all, the entire point of your association, likely, is to provide members with a personal inroad to network with other members, industry leaders, and various professionals who share the same passion for their selected industry. As a result, doesn’t it make sense to provide personalized services to members? More and more, people in the world of Read More →


Polls, Yes, Polls(!) Can Increase Audience Engagement

Posting new content to your trade publication’s website can sometimes make you feel like you’re shouting into a void — after all, asking for interactive responses isn’t the same thing as inspiring them. That’s why the announcement of instant-polling site Wedgie’s integration with cross-channel posting site Embed.ly should make digital publishers sit up and take notice. Let’s look at how instant polling could serve as Read More →

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