Tag Archives: Advertising


Newspaper Ad Spending is Up! Can the Momentum Continue?

Newspaper publishers still count on print advertising to bring in the majority of their revenue every year. Digital advertising was supposed to replace print advertising and the newspaper industry was supposed to see unlimited revenue from Internet ads, but that is not happening. There are two reasons why digital advertising is not what it was hyped to be. The first is that there are a Read More →


When Job Board Marketing Goes Too Far

What should a job board do when its marketing goes too far? TakePart.com tells the story of a UK job board (we will maintain the board’s anonymity for its own sake) that placed cardboard signs all over London with the phrase “Found a Job” written on them and the job board’s address on it. Along with the cardboard sign, the company also placed a blanket, Read More →


Can a Tablet Edition Boost Your Newspaper?

In 2013, the Montreal, Quebec newspaper La Presse+ launched its tablet app to help reach a more mobile audience. Two years later, the La Presse+ app is said to account for nearly 60% of the newspaper’s revenue and is recognized as one of the best newspaper tablet apps in the world. According to GraphicArtsMag.com, the Toronto Star was so impressed with what La Presse+ had Read More →


Why Now is the Right Time to Advertise on Instagram

When Instagram first launched in 2010, it got off to a quick start as users loved that the service allowed professional-looking filters to be applied to pictures snapped on smartphones, turning them into artistic expressions of everyday life. From selfies in the bathroom mirror to shots of lakes, streams, oceans, and even a user’s lunch, Instagram photos are a hit, especially with the younger generation. Read More →


Facts to Know About Programmatic Advertising

When it comes to recruitment for your professional association or organization, you already know that purchasing digital ads is a key part of success within the process. What you likely also know is that negotiating with advertisers, finding the right placement for your ads, and monitoring markets can be not only a pain, but also a money and time waster. To combat this, many associations Read More →

Are Rural Newspapers Becoming The New Normal?

Are Weekly Newspapers Becoming The New Normal in Rural America?

  With the face of the publishing industry changing to a more digital look, most people would expect that rural newspapers would thrive online and use the inexpensive Internet format to deliver local news to all of the area’s residents. But according to KMUW.org, approximately 67 percent of people who live in rural America prefer a printed newspaper over a digital format. SEE ALSO: Newspapers Read More →

Nearly 40percent

Where the Recruitment Dollars Went: Webinar Recap

The day before the Borrell Associates released its revealing report on local advertising revenue entitled “Local Advertising Hits A Tipping Point,” Gordon Borrell held a webinar that can be found on RealMatch.com that described the information that can be found in the report. SEE ALSO: The New York Times Launches New Recruitment Advertising Platform The primary drive of the presentation was the notion that digital Read More →

Use Your Audience Data for Targeted Ad Sales

Use Your Audience Data for Targeted Ad Sales

If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the major talking points of this piece, and how they apply Read More →

PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years

PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years

The future for print media is a mix of ups and downs that are standard fare for most business analysts. Despite the fact that millions of people get information for free from the Internet on a regular basis, there is still room for print newspapers and magazines to survive. Recently, PricewaterhouseCoopers (PwC) released a report that states that the future looks much brighter for magazines Read More →

Online vs Offline Marketing: Where’s the Best Return?

Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise in the hopes of building a community of loyal followers Read More →