Tag Archives: Advertising

Newspaper

3 Key Takeaways From the State of Newspaper Advertising

Newspaper ad revenue might not be quite up to speed for overtaking print, but it still contributes an important chunk. Digital readers pay attention, they have a clear, preferred way to consume news, and when they see an ad that they like, they take action. That sounds like a combination for success, and it is. RELATED: 4 Prevailing Themes That Help Shape News Media Today Most Read More →

newspaper-ads

Newspaper Ads Aren’t the Problem, People Love ‘Em!

Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful ads, can go viral in a matter of hours. If Read More →

job-boards

How to Transform Job Boards Into an Advertiser’s Dream

Without advertisers, job boards would be a lonely planet. So naturally, one of the first and top priorities for any job board owner is bringing in ad dollars. Even better, you want advertisers who come back for more and more business. But attracting the best advertisers takes more than one strategy. Marketing matters. But how can you build out a strong and competitive marketing package Read More →

Paid advertising

Finding the Next Frontier for Newspapers and Paid Advertising

Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But the knowledge that revenue is possible doesn’t make it any easier (or less pointy) to catch. The newspaper industry is changing, sometimes in chaotic ways. That’s not exactly a secret. So perhaps it’s time to let go of what’s clearly not working and shift focus Read More →

Could a Major Newspaper Merger Change the Recruitment Advertising Game?

According to the New York Post, print advertising revenues for the newspaper industry dropped from $63 billion in 2000, down to $23 billion in 2013. While that is a sharp drop, the measures taken to slow the bleeding are working as ad revenue is expected to only drop by 0.9 percent in 2015. Newspapers have been slashing employees and merging to try and stay profitable, Read More →

targeted-display-advertising

The Evolution of Targeted Display Advertising and Where It’s Going

Redirecting money and energy away from a disinterested audience and toward one that’s more likely to stop and listen is no longer the digital advertising pipe-dream of the 90s. It’s a genuine brass ring, all because of data and the way that it’s transforming targeted display ads. RELATED: Forecasting the Future for Tech and Media In the history of the world, it’s certainly a new idea. Read More →

increasing revenues

How Can Publishers Use Data Analytics to Increase Revenues

Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about the shift in the publishing industry away from traditional distribution and into something that is more focused on the reader. In a guest blog posted on DataScienceCentral.com, Lindsay suggests that the advertising revenue pie is shrinking for regional and local publishers and it may be Read More →

Print-Advertising-Revenues-See-Big-Decline

Why Print Advertising Revenues are Declining

The cyclical nature of any business tends to set off alarms when that cycle trends downward, and that is exactly what is happening in the print advertising industry lately. While the latest numbers for print advertising companies are mostly negative, there are trends happening in digital advertising that print publishers may want to take note of. The Drop Is Significant According to Statista.com, the overall Read More →

How can recruitment advertising be more like regular advertising?

How Can Recruitment Advertising Be More Like Regular Advertising? (Part II)

In my previous post [READ PART 1 HERE], I wrote about how far the recruitment advertising industry is from the regular online advertising industry.  Just look at this “Display LUMAscape” to see a visual map of the ad tech industry (viewed by 2.3+ million people). The ad tech industry has hundreds of products and players that provide  different functionality and benefits to advertisers. Most of Read More →

pay-per-application

3 Myths Busted About Pay Per Application Advertising

Pay per application recruiting is still a viable method of getting qualified applicants in the door, but there are a number of misconceptions about just how effective this method is in the digital age. Many employers these days feel like job boards are the way to go, but what many of these employers don’t realize is that pay per application options are often on and Read More →

Post Navigation