Tag Archives: Advertising For Publishers

newspaper-ads

Newspaper Ads Aren’t the Problem, People Love ‘Em!

Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful ads, can go viral in a matter of hours. If Read More →

newspaper-ads

Which Newspaper Ad Revenue Strategies Work?

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the bulk of their revenue. And that’s great because it’s working. Digital Read More →

newspaper-publisher

How Programmatic Advertising Works for a Local Newspaper Publisher

A local newspaper publisher doesn’t feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic ad exchanges. And they’re proven to work. But local can also enjoy the revenue benefits of ad campaign optimization. In some ways, programmatic is ideally suited for the local market. Ad sales is arguably one of the most difficult jobs in publishing today. Decades ago, Read More →

native-ads

How Native Content Can Help Local and Independent Publishers Engage Readers

For small newspaper publishers, native content is like a catch-22 in reverse. It doesn’t look like an advertisement, so readers keep reading. And because readers tend to enjoy it, native ads generate vital revenue. That’s a big departure from the public’s usual ad-blocking nature. It’s part of the reinvention of newspaper revenue in the 21st century, and it works for independent publishers, too. Native ads Read More →

newspaper-industry

Newspaper Industry Posts Grim Numbers for 2015

A new Pew Research report on the newspaper industry confirmed what a lot of people already believed. The 2015 year wasn’t great, but there were some encouraging moments that might be indicative of future industry trends. Readership was down, and so were advertising dollars. That was across the board. But as many have predicted over the past several years, digital still showed some gains. Newspapers Read More →

ad-blocking

Ad Blocking Predicted to Cost U.S. Media Owners $12 Billion by 2020

It’s no wonder that major national newspapers and some dailies are taking a hard stance against readers who use ad blockers. They cost newspapers precious revenue, and the numbers keep getting worse. If the current climate continues, media owners in the U.S. alone could lose a staggering $12 billion by 2020. But users have their reasons for using ad blocking, and some of them are Read More →

recruitment ad revenues

How the Right Online Tools Jump Started One Company’s Local Advertising Revenue

In Lancaster, PR, the LNP Media Group, publishers of both an online news site and a local newspaper, maintained a regular recruitment ad section which they felt could use a boost in new client revenue. Classified Advertising Manager Chris Stahl turned to RealMatch for solutions, and account manager Rebecca Jones worked closely with her on pricing questions and the bundling of print and online offerings Read More →

increasing revenues

How Can Publishers Use Data Analytics to Increase Revenues

Matt Lindsay is an economics expert that has been releasing a series of blog pieces and books that talk about the shift in the publishing industry away from traditional distribution and into something that is more focused on the reader. In a guest blog posted on DataScienceCentral.com, Lindsay suggests that the advertising revenue pie is shrinking for regional and local publishers and it may be Read More →

What-Does-the-Future-Hold-for-Pay-for-Performance-Job-Advertising

What Does the Future Hold for Pay for Performance Job Advertising?

Over the past few years, companies have started to ask recruiting websites about pay for performance job ads. In other words, the company only pays for a recruiting ad if it gets some sort of positive response. While the concept can seem fairly easy, it is actually a loaded question that has several layers that need to be figured out before pay for performance can Read More →

How-to-Get-Visitors-to-Spend-More-Time-with-Your-Native-Ads

How to Get Visitors to Spend More Time with Your Native Ads

Native ads are those ads that are not as intrusive as banner and link ads, and they are supposed to add value for the reader. Whether or not native ads enhance the reading experience for the user is up for debate, but The Atlantic has learned that good native advertising can definitely increase revenue. According to Digiday.com, the new native ads on The Atlantic’s website Read More →

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