Tag Archives: Ad Campaign

desktop-computer

3 Reasons the Desktop Isn’t Dead

If you’ve paid any bit of attention to marketing trends recently, it seems that everyone is hyped up about mobile devices. As such, many marketers are moving toward targeting the mobile platform, and some have even done away with desktop campaigns altogether. Unfortunately for these marketers, the desktop is still alive and well, and a recent report from Marin Software shows that the desktop is Read More →

social-tv

Cross-Platform Ad Campaigns Integrate Social Media with Television

It was only a matter of time. Social media is on its first date with television. Thanks to a new partnership, companies can accurately measure the impact of their TV ads with social media analysis. The Concept You might have heard of BrightLine. It’s a company that is “the leading provider of rich media advertising on television” according to its website. Specifically, BrightLine’s services include Read More →

TV advertising

Digital and TV Advertising Campaigns Work Hand in Hand

Audience engagement is critical at developing the revenue streams necessary to run your website if you’re a digital publisher or media company. It’s the driver behind sustained web traffic and can make the difference in your success with bringing in ad revenue or employer listings on your site’s custom job board. While you may think that television advertisers are out of your reach, maybe it’s Read More →