talent-acquisition

What Talent Acquisition Learns From the Marketing Funnel

Talent acquisition nearly mirrors marketing and the sales journey. It’s taken a while for HR and recruiters to see the parallels, but now the funnel concept is quickly becoming the go-to model that hiring teams monitor, adapt, tweak and use for a stronger, healthier talent pipeline. People go through similar steps, whether making a decision to buy a car or accept a job offer. Examine Read More →

talent-acquisition

Top of Funnel Talent Acquisition Engagement Strategies

“Begin at the beginning,” Lewis Carroll famously wrote. That was important advice for the White Rabbit, and it’s sound advice for you. Great hires begin with great candidates in the top of the talent acquisition funnel. The earliest stage isn’t just for acquiring as many people as possible. That’s where some recruiters get it wrong. The more selective the process on the front end, the Read More →

Digital news

Engage Millennials and Quicken the Pulse of Newspapers

Millennials are the future of digital news and they’re more engaged than you might think. In fact, considering the digital direction of news, they might be a better audience to court than Baby Boomers or older Gen-Xers. They’re busy bees with a wide range of interests. RELATED: Newspaper Ads Aren’t the Problem, People Love ‘Em! More Americans over the age of 50 watch the news Read More →

newspaper-ads

Newspaper Ads Aren’t the Problem, People Love ‘Em!

Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful ads, can go viral in a matter of hours. If Read More →

newspaper-ads

Which Newspaper Ad Revenue Strategies Work?

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the bulk of their revenue. And that’s great because it’s working. Digital Read More →

fake-news

Does Fake News Hurt the Future of Newspapers?

The year 2016 didn’t invent fake news; not even close. It will take a lot more than a firestorm of social media shares to bring down newspapers and writers with integrity. Most people have been taken in by at least one fabricated story. Now that it’s a trending topic and key phrase, it’s also a pervasive defense against every story that doesn’t support a given Read More →

future-of-newspapers

3 Reasons the Future of Newspapers is Bright

After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right direction Revenue streams are working Innovation is just getting started Read More →

newspaper-industry

4 Big Newspaper Industry Problems That Will be Solved in 2017

The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes a little disruption to crack the shell and hatch something that’s full of promise. Publishers have begun to grasp the digital-first mentality. More focus is on content, not just branding. Revenue is growing, fake news needs a serious smackdown, and Millennials might just read the Read More →

hr-manager

6 Team Building Lessons Managers Can Learn From This Popular Television Show

Between the years, 1983-1987, there was a popular television show called the “A Team.” Four Vietnam War veterans were charged with robbing the Bank of Hanoi during the War, and were tried, convicted, and sent to a military prison. They actually did rob the bank, but they do so under secret orders from their commander. Angry and skilled, they were able to make their escape Read More →

Job boards

Marketing Package Hacks the Best Job Boards Use

Nail your marketing package, and you’ll crack the toughest nut: advertising revenue. It’s what makes the best job boards go ’round. It doesn’t matter if you’re a hands-on person who builds and markets the job board every step of the way or if you work with a partner who lightens the workload. And it doesn’t matter if you think you need more time to think Read More →