Secrets to Attracting Employers to Your Niche Job Board

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Successful recruitment advertising involves pleasing not only job seekers, but also making it worth the while of employers who will be placing ads on the job board. After all, you need companies to post job openings before you can draw job seekers.

Niche Market

Job seekers and employers are finding niche job boards to be preferable to general job boards.

Niche or trade job boards have experienced increasing success for several reasons. For one, employers can get resumes from qualified, relevant job seekers. With a trade job board, the listing employer pays for finding relevant job candidates, whereas with a general job board, the employer pays for finding all job candidates (the vast majority of whom aren’t qualified).

When you create a job board or add a custom job board to your website, you need to ensure job candidates are informed about postings they probably won’t find elsewhere, and you need to reassure recruiters that they’ll find qualified, relevant candidates from the website’s target audience. Here are 5 ways to encourage employers to advertise on your site’s job board.

1. Find Out Which Companies in Your Trade Are Currently Advertising Job Openings

Often, employers’ own websites are up-to-date with job lisitings, and you can use job search engines like LinkUp to let you search employers’ websites for job ads. Custom job board providers like RealMatch offer services like RealLeads, which gives you current information about employers in your niche who are currently advertising jobs on other job boards. Knowing who is looking for employees is the first step to getting them to advertise on your site’s job board.

2. Do Some Legwork on Social Networking Sites

Make a short list of names of companies you would like to see advertise on your job board. If you don’t already have contacts in those companies, search on LinkedIn for people connected with them and join relevant discussion groups on the site. Check out Google+ as well to find online communities that are relevant to your trade. Your job is to establish credibility with these people and their companies. By engaging in discussions about their companies and your trade in general, you strengthen your website’s professional network and open the door to referrals and introductions that can lead you to getting those companies to advertise on your job board.

3. Create a Helpful, Informative Marketing Package for Potential Job Advertisers

When you contact companies about listing on your job board, give them solid reasons why they should do so. List the benefits of using your job board, such as:

  • Your site’s targeted audience
  • The cost efficiency of niche job boards
  • The fact that competitors are already putting their job listings on niche job boards
  • The fact that niche job boards reach passive job seekers better than general job boards

Emphasize quality of candidates over quantity, and offer them information on your site and your site’s audience and traffic that will help convince them that your job board is where they should list.

4. Make It Easy for Job Seekers to Share Job Listings

Make it easy for the casual job browser to share job openings of interest with others.

Make it easy for the casual job browser to share job openings of interest with others.

On your job board, provide an easy way for job seekers to share job listings they find on your site with people they know who might be interested in applying. Collect pertinent traffic and social media statistics for your site to show potential job board advertisers that your site attracts qualified readers and makes it easy for them to share job listings with others.

5. Partner With a Strong Custom Job Board Provider

When you work with a leading custom job boards provider like RealMatch, you show employers that you’re serious about providing the next generation in job site technology. When you work with a top job board provider, you demonstrate you’re committed to making your job board a success, because it helps your bottom line while helping connect job candidates with jobs they want. Let the companies you want to list on your board know how effective and efficient your job board is and what you and the job board provider are doing to make it successful.

Photo Credits: patpitchaya /, graur razvan ionut /

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11 Thoughts on “Secrets to Attracting Employers to Your Niche Job Board

  1. Andre Samuel on June 29, 2013 at 11:04 am said:

    I have a jobboard and your information is priceless!

  2. Hi i also own a job board for the Canadian market and soon usa market. Your tips really help and its nice to hear how others see the industry. At times when you are in it for a long time you may want to hear how others see the current trends. Thanks for the article..

  3. We have taken some of your points on board to improve our estate agent job site. Thanks!

  4. For a starter, I needed this kind of valuable tips. Thanks a lot.

  5. recently designed a personal development and business services website with a job listing feature included….having some challenges attracting employers to post on my board….your materials was helpful. thanks

  6. really nice site please visit this site for recruit job vacancy in nepal

  7. thubz on March 10, 2016 at 9:48 pm said:

    I’ve designed my general job board website, ready to launch anytime. However, I’m having fears (I believe it’s natural though), do you mean that before I launch I should have employers already listing on the website?

    • Yoav Guttman on March 11, 2016 at 10:47 am said:

      It depends on what your strong suit – if you have access to a large candidate database, then use that to leverage employers in a certain industry to advertise on your site. Alternatively, you could build relationships with other job boards and come to agreements based on traffic or applications – in other words the source of the job or job candidate – for revenue sharing purposes. But no matter what, if you are able to build relationships with employers, of any size, that will strengthen your job board, since you can offer actual job seekers a path towards getting a job.
      You could also see how RealMatch can help you fill jobs and employers while you go out there and sell – just request a demo here

  8. nice info, thanks

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