Category Archives: Trade Publishers


4 Tips for Making the Most of Your Mobile App

By now, most publishers have an app they use to interact with their customer base and drive mobile advertising revenue. But are you getting the most interaction you can with your app? There are a few ways you can not only get your app loaded onto more smartphones and tablets, but also increase interaction with your customer base and drive more revenue. SEE ALSO: What to Read More →


3 Audience Engagement Questions to Answer When Striving for Digital Dominance

According to the Shareaholic blog, if you want to increase audience engagement, then you have to care more about your audience. That seems pretty basic, but it is not as simple as it sounds. As many online publishers are finding out, understanding a digital audience is a complicated and difficult task. More people are switching from print newspapers to digital, and that is creating a Read More →


Will Mobile Advertising Catch Up To Print?

Just a few years ago, traditional newspaper publishers were pegging their hopes at making up declining print advertising revenues with digital advertising. All of the indicators seemed to be headed in that direction, but then the mobile revolution happened. With print advertising consistently declining and mobile content becoming problematic when it comes to creating revenues, many large publishers are starting to wonder if they will Read More →


Why Publishers LOVE Real-Time Data

The time-honored phrase “get real” has taken on a new, urgent meaning in the world of digital publishing and marketing. Real-time data has become the Holy Grail for publishers and advertisers alike, although many publishers finding the pursuit of these treasured numbers an uphill battle. Let’s take a quick look at the value, benefits and challenges of using real-time data. SEE ALSO: Page Views vs. Read More →


A Guide to Using Twitter to Increase Audience Engagement

Many businesses don’t know how to use Twitter to achieve their promotional goals. They compare Twitter to impression-based models like billboards, TV, or radio, where the objective is to get impressions with as many ears or eyes as possible. SEE ALSO: Examining the News Habits of Facebook and Twitter Users But Twitter doesn’t necessarily work that way. Because it’s a social platform (which means it’s Read More →

Recruitment Advertising

How Recruitment Advertising Can Be More Like Regular Advertising

My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected websites one ad that he believed would generate the best results for the campaign. SEE Read More →


4 Reasons Your Brand Should Be On Instagram

They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor the occasional photo, then you’re missing out on a potential gold mine for your company. Read More →


Page Views vs. Engagement: What You Really Need to Focus On

Positive web analytics can brighten a digital publisher’s day in all sorts of ways — including some rather misleading ones. You may be cheered by high page view and impression counts on your website, but an increasing number of publishers (and the advertisers who support them) are turning away from page views as the dominant factor in determining digital success. Let’s explore why page views Read More →


Programmatic Advertising: The New Normal?

Programmatic advertising is more than just automated ad buying processes — it’s also one of the hottest trends going today. This more efficient, granular method for positioning ads in front of the most relevant target audience possible has already proven its value online, and it could revolutionize the way advertisers use TV as well. Let’s take a moment to examine why this strategy has taken Read More →


3 Tips for Setting the Perfect Agenda for Your Meeting

An agenda is a very powerful tool to have set in place when planning any type of meeting. This becomes especially true when the meeting you are planning involves a large group of people, something that is often the case in meetings of trade associations or professional organizations. Without a clear agenda set ahead of time, it can be very easy to get off-track, allow Read More →