Category Archives: Publishers

Digital news

Engage Millennials and Quicken the Pulse of Newspapers

Millennials are the future of digital news and they’re more engaged than you might think. In fact, considering the digital direction of news, they might be a better audience to court than Baby Boomers or older Gen-Xers. They’re busy bees with a wide range of interests. RELATED: Newspaper Ads Aren’t the Problem, People Love ‘Em! More Americans over the age of 50 watch the news Read More →

newspaper-ads

Newspaper Ads Aren’t the Problem, People Love ‘Em!

Believe it or not, newspaper ads and readers aren’t sworn enemies. People love ads, at least if they’re packaged and delivered the right way. Consider how people flock to watch Super Bowl ads. They talk about them for weeks. Magazines are famously packed with advertising from back to front. And movie trailers, which are beautiful ads, can go viral in a matter of hours. If Read More →

newspaper-ads

Which Newspaper Ad Revenue Strategies Work?

Few newspaper ads have performed exactly as anyone hoped since the digital transition. The fact that people still talk about digital as if it’s some kind of upstart shows that there’s still a lot of work to do. Small local and major national publishers continue to rely on ads, both digital and print, for the bulk of their revenue. And that’s great because it’s working. Digital Read More →

fake-news

Does Fake News Hurt the Future of Newspapers?

The year 2016 didn’t invent fake news; not even close. It will take a lot more than a firestorm of social media shares to bring down newspapers and writers with integrity. Most people have been taken in by at least one fabricated story. Now that it’s a trending topic and key phrase, it’s also a pervasive defense against every story that doesn’t support a given Read More →

future-of-newspapers

3 Reasons the Future of Newspapers is Bright

After hearing the same old thing again and again, people start to believe it. But are newspapers dying? No; far from it. They’re only changing. And change, as it goes, can be good. A few positive voices can be heard above the negative din. They’re saying: People still want the news Digital is the right direction Revenue streams are working Innovation is just getting started Read More →

newspaper-industry

4 Big Newspaper Industry Problems That Will be Solved in 2017

The newspaper industry showed incredible disruption in 2016, but it also revealed a wealth of positive momentum. Sometimes, it takes a little disruption to crack the shell and hatch something that’s full of promise. Publishers have begun to grasp the digital-first mentality. More focus is on content, not just branding. Revenue is growing, fake news needs a serious smackdown, and Millennials might just read the Read More →

newspaper-publisher

How Programmatic Advertising Works for a Local Newspaper Publisher

A local newspaper publisher doesn’t feel small with a programmatic advertising partner. Some national publisher brands built their own programmatic ad exchanges. And they’re proven to work. But local can also enjoy the revenue benefits of ad campaign optimization. In some ways, programmatic is ideally suited for the local market. Ad sales is arguably one of the most difficult jobs in publishing today. Decades ago, Read More →

native-ads

How Native Content Can Help Local and Independent Publishers Engage Readers

For small newspaper publishers, native content is like a catch-22 in reverse. It doesn’t look like an advertisement, so readers keep reading. And because readers tend to enjoy it, native ads generate vital revenue. That’s a big departure from the public’s usual ad-blocking nature. It’s part of the reinvention of newspaper revenue in the 21st century, and it works for independent publishers, too. Native ads Read More →

independent-publishers

How Local and Independent Publishers Can Stay Relevant and Generate Revenue

Instead of trying to reinvent the wheel, perhaps small local and independent publishers should be designing a brand new type of vehicle for a different kind of road. There’s a certain freedom in the startup mode and energy of a small paper. Just as a new college grad has the whole world ahead, indie and community papers have nothing but options. Use them to your Read More →

Paid advertising

Finding the Next Frontier for Newspapers and Paid Advertising

Paid advertising success is always on the move. It often feels like herding kittens. You can see the possibilities. But the knowledge that revenue is possible doesn’t make it any easier (or less pointy) to catch. The newspaper industry is changing, sometimes in chaotic ways. That’s not exactly a secret. So perhaps it’s time to let go of what’s clearly not working and shift focus Read More →

Post Navigation