Category Archives: Online Media


How Spain’s Google Tax is Impacting Newspapers

Google News is an aggregator service that collects information from online news publishing websites and then offers that information in small snippets to the public. The payoff for the publishers is that the snippets also contain links that go back to the publisher’s websites. There are other news aggregators out there, but Google News is the largest in the world and it helps smaller publications Read More →


A Guide to Using Twitter to Increase Audience Engagement

Many businesses don’t know how to use Twitter to achieve their promotional goals. They compare Twitter to impression-based models like billboards, TV, or radio, where the objective is to get impressions with as many ears or eyes as possible. SEE ALSO: Examining the News Habits of Facebook and Twitter Users But Twitter doesn’t necessarily work that way. Because it’s a social platform (which means it’s Read More →

Recruitment Advertising

How Recruitment Advertising Can Be More Like Regular Advertising

My cousin wanted to advertise a new snack that his startup company had just developed. He figured out the best target audience for his a product. He then found several websites that seemed to have similar audiences. He called these sites and negotiated campaign rates. Finally, he sent the selected websites one ad that he believed would generate the best results for the campaign. SEE Read More →


4 Reasons Your Brand Should Be On Instagram

They say that a picture is worth a thousand words — and if that’s true, then a picture shared on a platform as powerful and popular as Instagram could be worth it’s weight in gold to businesses. If you’ve only thought of Instagram as a place to post and doctor the occasional photo, then you’re missing out on a potential gold mine for your company. Read More →


Page Views vs. Engagement: What You Really Need to Focus On

Positive web analytics can brighten a digital publisher’s day in all sorts of ways — including some rather misleading ones. You may be cheered by high page view and impression counts on your website, but an increasing number of publishers (and the advertisers who support them) are turning away from page views as the dominant factor in determining digital success. Let’s explore why page views Read More →


Programmatic Advertising: The New Normal?

Programmatic advertising is more than just automated ad buying processes — it’s also one of the hottest trends going today. This more efficient, granular method for positioning ads in front of the most relevant target audience possible has already proven its value online, and it could revolutionize the way advertisers use TV as well. Let’s take a moment to examine why this strategy has taken Read More →

Local newspapers

‘Over-the-Top’ Content: Could It Be a Key to Future Success for Local Newspapers?

According to, newspapers and video content creators are now in direct competition, which makes for an interesting publishing landscape. Video has suddenly become very important to news publishers as users demand more video content. But simply posting a video to YouTube is not enough anymore. Many rural and smaller newspapers are going Over-The-Top and the results are very promising. SEE ALSO: How Mobile Can Read More →

RealMatch Partners with eQuest

RealMatch Partners with eQuest to Join Its Delivery Network

With the evolution of job site aggregators and niche job boards, employers are finding it difficult to put together programs that effectively target job candidates that meet their criteria. The eQuest network has been in place since 1994 to help recruiters to find the candidates they need without the hassle of recurring delivery fees. RealMatch has now teamed up TheJobNetwork candidate search system with eQuest’s Read More →


What to Know About Apple’s New Mobile Ad-Blocking

Digital publishers will want to know, if they don’t know already, that Apple is poised to release an update to Safari for iOS9 that permits browser-wide ad blocking. If you’re determined to capitalize on the lucrative, ever-growing mobile consumer market, this may understandably seem like an apocalyptic pronouncement — but is it? Let’s examine what all the fuss is about, and what you can do Read More →


How The New York Times Plans to Use ‘Mobile Moments’ to Boost Reader Engagement

The development of native advertising has spawned a whole industry dedicated to the development of online advertising that does not look like advertising. In the last couple of years, publications such as the New York Times have developed comprehensive native advertising programs for their standard website and their mobile users as well. Last year, the Times launched a new form of native advertising called moment-based Read More →

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