Category Archives: Online Advertising


Can a Tablet Edition Boost Your Newspaper?

In 2013, the Montreal, Quebec newspaper La Presse+ launched its tablet app to help reach a more mobile audience. Two years later, the La Presse+ app is said to account for nearly 60% of the newspaper’s revenue and is recognized as one of the best newspaper tablet apps in the world. According to, the Toronto Star was so impressed with what La Presse+ had Read More →


What to Know About Apple’s New Mobile Ad-Blocking

Digital publishers will want to know, if they don’t know already, that Apple is poised to release an update to Safari for iOS9 that permits browser-wide ad blocking. If you’re determined to capitalize on the lucrative, ever-growing mobile consumer market, this may understandably seem like an apocalyptic pronouncement — but is it? Let’s examine what all the fuss is about, and what you can do Read More →

Use Your Audience Data for Targeted Ad Sales

Use Your Audience Data for Targeted Ad Sales

If your trade publication is associated with a companion website, the stream of data that website collects can play a critical role in helping you boost both ad revenue and audience share. So says Mather Economics President Matt Lindsay in an article for the Newspaper Association of America (NAA). Let’s look at some of the major talking points of this piece, and how they apply Read More →

4 Fast Facts About How We Watch Video

4 Fast Facts About How People are Consuming Mobile Video

Mobile video is a worldwide phenomenon, according to a report from the Interactive Advertising Bureau and On Device Research. The report, entitled “Mobile Video Usage: A Global Perspective,” distributed a 20-question survey among respondents in 24 countries, with 200 mobile device users in each country participating. Let’s look at four fast facts about the findings — and how they might help shape your trade publication’s Read More →

PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years

PwC Report: How Newspapers and Magazines Have A Very Different Next 5 Years

The future for print media is a mix of ups and downs that are standard fare for most business analysts. Despite the fact that millions of people get information for free from the Internet on a regular basis, there is still room for print newspapers and magazines to survive. Recently, PricewaterhouseCoopers (PwC) released a report that states that the future looks much brighter for magazines Read More →

Online vs Offline Marketing: Where’s the Best Return?

Marketing as we know it has changed – forever. When we think about marketing, in the 21st century, we have to alter that thinking a bit. It is no longer a matter of reaching out to the masses in the hopes of appealing to a handful. These days marketing is about connecting and sharing expertise in the hopes of building a community of loyal followers Read More →

Facebook’s Instant Articles: Everything You Need to Know

The company that changed the face of social media has decided to change the face of online content creation and distribution. Facebook Instant Articles is a new mobile platform for publishers to post their own mixed-media content — not only articles, but also native ads. Here’s what you need to know about the revolutionary new option for your digital trade publication. SEE ALSO: What Facebook’s Instant Read More →


ASME Revises Advertising Guidelines

The invisible (if porous) wall between editorial and advertising has been replaced by a softer, more flexible barrier — a barrier that may actually prove more beneficial to parties on both sides, not to mention readers of print and online media everywhere. As reported by Michel Sebastian in Advertising Age, the American Society of Magazine Editors has just performed the most drastic revision of its Read More →


How Native Ads and Mobile Can Work Together

There can be little doubt that mobile is where the money is. The mobile advertising market is expected to hit a staggering $38.1 billion by the year 2018, according to CMO. At the same time, the ASME’s more relaxed viewpoint on the relationship between editorial and marketing content makes native advertising more appealing than ever to trade publications that maintain an online presence. It’s inevitable, Read More →


4 Advantages Print Advertising has Over Digital

You may have heard that print advertising is a dying breed, or at worst, is already dead. With the Internet now becoming an entrenched part of most personal and professional lives, this sentiment may seem correct, but the truth is, print media and advertising is still alive and well. In fact, in many ways, print advertising trumps digital advertising. If you’re confused about where to Read More →

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